The need to be closer, more connected and agile: the future of in-store customer engagement


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“76% of retailers agreed that improving and showing more information at the shelf- edge would improve the shopping experience and convert more sales.”


screen. Things like stock levels, reviews, price comparisons, and personalised offers act as powerful agents to motivate sales. Showing similar information in-store using paper-based labels is a challenge. For starters, paper-based price labels are often small in size, and showing things like real-time price comparisons and inventory requires shelf-edge displays to be connected to back office systems. We found widespread recognition among retailers that a lack of agility at the shelf-edge


is an issue: 76% agreed that improving and showing more information at the shelf-edge would improve the shopping experience and convert more sales. This again points to the need for a more versatile and real-time way to manage pricing at the shelf-edge.


LET’S GET PHYGITAL A buzzword it maybe but there’s widespread consensus in retail that there’s still a way to go to provide a more seamless merging of


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