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Recent retail news, especially in the UK, has


been less than favourable. It’s strengthened the perception that the high street is battling for relevance. But is it?


By Paul Milner, marketing director at Displaydata


B


ehind the headlines lies the fact that most retailers believe a bricks-and-mortar presence remains essential. What’s more, even over a 10-year outlook, around 75% of sales are still expected to take place in-store.


Currently that figure is around 90%. Of course, to continue to secure the lion’s share of


consumer spend the physical store will need to be always improving. With this in mind, here at Displaydata we recently ran a major piece of research with Planet Retail RNG with 1,000 global retailers. We asked them about their future plans, key priorities and how they plan to use new technology to enhance the store experience. We also spoke to 5,000 consumers to get their views on the type of services they’d like to see. The findings reveal some interesting insights as the


industry looks to create more engaging, and ultimately more profitable, visits to the store. From the need for retailers to improve the way they run price and promotion changes, to shoppers’ desires to see more information at


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