AGENDA
Nuala Calvi on the importance of being inclusive in difficult financial times
How to be cost conscious
A
mid the cost of living crisis, schools and PTAs are in a difficult position. They must request funds from families
while knowing that these same families may be facing financial challenges or receiving charitable assistance themselves. Meanwhile, the usual school calendar of fun events and celebrations may be unintentionally excluding children from lower-income families who cannot afford to take part. A report from the Child Poverty
Action Group found that the costs and challenges associated with fundraising events, non-uniform days, school fairs, special occasions and leavers’ celebrations are a frequent cause of concern for pupils.
Include, don’t exclude So, how can schools and PTAs
ensure that activities do not unintentionally exclude low-income pupils or put undue financial pressure on their parents? ‘It’s a difficult balance to raise money while keeping events fun, affordable and inclusive,’ admits Karen Wilkins from Kingsnorth School PFA in Kent. ‘We try to keep costs down while still raising a healthy income – for example, the PFA charges way less
for teas and ice creams than other local cafés. ‘Because of the cost of living crisis,
we’ve started offering families who are struggling free tickets to all our events. It’s done through the school’s family liaison officer, so parents don’t have to approach us.’ This year, the PFA has adopted an
inclusive ethos, and is committed to ensuring every child can take part in every event. They hand out slips via the family liaison officer for free ice creams on Frozen Fridays and offer free disco tickets for children who need them. They have also set up an online
The message we’re sending to our school community is that we are all important and we’re all included
Pay it Forward scheme that enables parents who can afford it to donate towards school trips for other children. This has proved especially useful for the costly Year 6 residential trip. ‘If you can allow a child to attend an event that they wouldn’t be able to attend otherwise, the whole school benefits,’ says Karen. ‘The message we’re sending out to our school community is that we are all important and we’re all included.’
Fun before profit Crayke Home and School Association
(CHASA) in North Yorkshire now offers a Pay it Forward option for all of its ticketed events. ‘It creates a bit of a pool of available tickets that we can offer to other families for free,’ explains vice chair Jade Bunker. ‘Because we’ve found that families
who are struggling don’t necessarily come forward, we’ve also created a goodwill ticket, priced at £1 (because that’s the minimum you can charge on SumUp). Families where there are lots of siblings will often buy one normal ticket and then several goodwill tickets.’ CHASA has also had to think more
about what is included in the ticket price. ‘We always try to keep our events reasonably priced and make sure it’s value for money, for instance by including crafting activities, a snack and a drink,’ says Jade. Other PTAs are moving towards
not charging for events at all. ‘The school received some comments that parents were being asked for money too often when times are hard and they are struggling,’ says Samantha Boyd, chair of the PTFA at Potton Primary School in Bedfordshire. ‘As a PTFA we have a strong focus on fun for the children, so we’re covering the costs of school discos from fundraising, whereas last year parents were charged £3 a ticket. ‘Our biggest summer event, the
colour run, had no entry fee, and sponsorship was optional. We held a barbecue where the burgers and hotdogs cost just £2, to keep it really cheap, thanks to donations from a local meat factory and butchers. Between sponsorship and the bar and barbecue we still raised over £2,500.’ Success is now determined by the
inclusivity of an event, rather than the amount of money raised. ‘Our bottom line at the end of each year isn’t just our bank balance,’ says Samantha. ‘It’s how many fun events the children have enjoyed without a huge expense to struggling parents, while still raising money for a cash-strapped school.’
School Fundraising AUTUMN 2024 15
IMAGE: IT:ANDRII SEDYKH/
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