next to our tennis courts, the clubhouse is not just for sport, it’s a multipurpose venue. To launch our fundraising
Fundraising success
‘OUR CROWDFUNDING CAMPAIGN RAISED £20,000 IN A MONTH’
Beechen Cliff is a boys’ secondary school with a co-educational sixth form. Many students struggled during the lockdown periods – a lot of the older boys, for example, had previously used sport to relieve their stress, but with no sport going on there was no way to release it. Roughly 10% of the parent body got in touch with the school regarding mental health services. After speaking to the school to
find out where the greatest need was, the PTA started a fundraising campaign with three distinct aims.
6 SUMMER 2022 FundEd
Supporting mental health was a priority. We also wanted to raise money for laptops for online learning, and fund improvements to the school clubhouse. (The PTA had previously raised enough money to build the clubhouse by holding an ‘auction of promises’, and it was completed in February 2020.) As part of the new campaign, we
wanted to raise funds to add running water, electricity and a kitchen. This would allow students to make better use of the clubhouse – for instance, to host teas after rugby and hockey games. Located
campaign, we set up a page through the InvestMyCommunity online platform – they approached us as they’re locally based, and some of their staff had children at Beechen Cliff. We outlined our fundraising goals on the IMC page, and sent the link out to parents on a weekly basis. It was really encouraging to see the total increase every week. I come from a sales background so
I was very proactive in extending the reach of our campaign. There are some quite well-known sports people with past connections to the school, so I contacted them and they agreed to help promote the campaign. I also got in touch with various Facebook groups for different local areas here in Bath. Then I spoke to The Bath Magazine, which ran an article about us. I got in contact with a local
printer, who kindly produced 5,000 A5 leaflets and 20 laminated A3 colour posters for free. The posters displayed our QR code and I put them up on trees, in the local supermarket, on walls, and all over the area. People could scan the QR code and it would take them to our IMC page, where they could see what we were raising money for. During the February half-term of
2021, we asked the students to help us deliver leaflets, as we felt this would give them something to work together on to support each other
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