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DO YOUR HOMEWORK


We’ve created three guides to take you through every step of the crowdfunding journey:


‘We exceeded our £2,000 target to install a canopy and extend our eating space’


‘Our rst crowdfunding project aimed to raise money to buy pots and plants that would brighten up our school. While not too ambitious, it was a great way to test the water and see if we could make crowdfunding work. It did, raising £1,325! Everyone was pleased with the result, so


we decided to try crowdfunding again to buy a lean-to canopy with electric heating for our cafeteria. This would allow students to sit, eat and study under cover outside. We had already raised a staggering


£11,139 from a student fundraising day, so had the majority of our canopy fund covered. This event was held during the summer term, and began with a umbathon in the school hall – followed by student-run stalls selling freshly-made drinks, cakes, clothing and loom bands, and there was a bouncy castle and a tin can alley game. In the afternoon, everyone


gathered in the sports hall to hear ten tutor groups pitch ideas to four “Dragons”, with Peter Jones from Dragon’s Den as our guest of honour. Family banking tool GoHenry provided match funding. This time, our crowdfunding project


offered rewards to donors who pledged certain amounts, including invitations to our grand opening, thank-you emails from students and photos of the new canopy. These were a nice touch but I don’t think they were really a motivating factor for our donors – that the school would be gaining improvements was motivation enough! With the fabulous support of donors,


we reached our target of £2,000 and raised an extra £162 on top! We can’t wait for our new canopy to be installed.’ Sarah Kucera, Head of School Governors, Beaconseld High School, Beaconseld, Buckinghamshire (1,049 pupils)


‘We were able to buy ten fruit trees through the Fruitshare schools’ project’


‘To develop our vegetable garden we decided to get involved in the Fruitshare project (landshare.net/fruitshare). Set up by Hugh Fearnley-Whittingstall to inspire schools to grow fruit trees on site, the project uses crowdfunding to raise money. We were given four weeks to achieve a target of £130 to buy 10 fruit trees. Setting up the crowdfunding project


was very simple. I contacted parents at the start of the campaign by sending letters home explaining what crowdfunding was and how this project would benet the school. Posting updates on Twitter with reference to our deadline was a great way of boosting donations. In the end, we had exceeded our target by raising £135! We bought ten new trees: four apples,


two pear, two plum, one quince and one medlar. Since then, the produce from the trees has been used in cookery lessons, and we hope to expand our vegetable garden further. My advice to anyone wanting to try crowdfunding for the rst time is to get the local community involved – use yers and leaets to get your message out, and Twitter to reach a wider audience, too.’ Sarah Hayford, SEN Coordinator, Ravensdale Junior School, Mickleover, erby (30 pupils)


28 SPRING 2016 FundEd


Rewards: Everything you need to know What might encourage your donors to dig deeper? What might make a good reward?


Promoting Your Campaign Identify your likely support base, and develop a marketing strategy to take you from pre-launch to the final push.


The Crowdfunding Handbook From preparing your project to thanking donors, this guide gives a valuable overview of all the steps to consider.


YOUR TASKS THIS TERM: Read up on how to run a


crowdfunding campaign Draw up a shortlist of three


projects that would lend themselves to crowdfunding


Complete a ‘mind-mapping’


exercise to identify potential donors and marketing routes.


IMAGE: JULES_KITANO/THINKSTOCK.CO.UK


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