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Crowdfunding Strap here


the progress of your project once your target has been met. Allow up to seven days for Stripe


payments (credit/debit cards) to arrive in your account. Don’t forget to add a bit extra to your target to cover UK credit card transaction charges – 20p at fee plus 1.9 of each donation.


QHOW DO WE GET OUR PROJECT NOTICED? AThink of this as an advertising campaign – why do so many


people share the John Lewis advert every Christmas, or funny cat videos? What will make people want to share your project? Research similar crowdfunding campaigns – were they successful, and how engaging was the pitch? Give your project a simple, attention-grabbing strapline and spend some time creating eye- catching visuals to be used on your website, social media, in blogs, etc. Consider creating a one- to


two-minute video explaining how funds will be used, who will benet and how. Other crowdfunding platforms have found that projects with videos are 14 more likely to succeed. Reach out to all contacts with a personal message, use images on social media to boost engagement, email or call relevant local businesses and organisations, get posters and yers printed, and prepare a press release for the local newspaper and radio station. Once all your campaign collateral


is ready, test it out on a few friends to gauge impact. At least a week before your project starts, build excitement with a 'soft' launch in the school newsletter, via email, on Facebook and Twitter – with a link to your project page. As your deadline approaches


you can promote your project more vigorously, stressing the remaining amount required for your goal to be achieved.


QWHAT SHOULD WE INCLUDE ADonors will want to know how


ON OUR PROJECT PAGE? their hard-earned cash will be


spent, and that they can trust you to deliver. Cost out your funding


About CrowdFundEd


CrowdFundEd is a bespoke crowdfunding platform that has been developed specifically with schools and PTAs in mind. Once you have subscribed to the FundEd Programme, we will contact you to confirm the appointed administrator within your school, and work with you to set up your school gallery. You simply set up a Stripe account in order to take credit/debit card payments and you’re ready to crowdfund! Projects should be agreed within the


school and approved by your administrator before being created. As an extra security step, we will moderate each project before it gets published (allow five working days for this). Projects sit beneath your school’s ‘gallery’ on the site, for all supporters to see – whether that’s for an outdoor canopy, ipads, or a science workshop. We’ve added a few special features


to our CrowdFundEd platform: Many crowdfunding platforms work on the basis that unless you hit your target, you receive nothing – with CrowdFundEd,


you can set a realistic minimum target and will receive any money pledged – even if the total amount isn’t met Match funding enables corporate donors to pledge a £1 for £1 amount against money raised Unlike other crowdfunding platforms, we charge no campaign fees – only the usual credit/debit card transaction fees to Stripe will apply Offline donations can be manually added to your fundraising total Supporters sign up against your school, meaning they will receive email prompts whenever a new project is created or an update posted. This enables you to set up a loyal database of supporters. At the end of each project a report is


generated, providing individual donors’ details and Gift Aid declarations.


For more information on CrowdFundEd or to subscribe to the FundEd programme, go to funded.org.uk.


target and provide a sensible plan to show donors that your project is feasible. Outline how additional funds will be used should you exceed your fundraising target, and what you plan to do in the event of a shortfall.


QSHOULD WE OFFER REWARDS ARewards are what you give


AND WHAT SHOULD THESE BE? donors in return for their


donations. They give an added incentive for people to sponsor your project, but need to be well matched to the appropriate donation level. What would make you back this


project? Rewards should be aligned to your project or school, and might range from hand-written thank you cards from pupils, to money-can’t- buy experiences such as front-row seats at the end-of-year production! Rewards help encourage donors to pledge more than they had planned – the offer of tickets-for-two to the next PTA event might mean they double their original pledge, while having the new IT suite named after them might entice a local company to meet the £5,000 donation tier.


QIS THERE ANYTHING ELSE ASay thank you and stay


WE NEED TO THINK ABOUT? connected! The dashboard on


CrowdFundEd allows you to send emails to all your donors and express your thanks for their support. You can also access individual donors details, with delivery addresses for fullling rewards. Send personal emails to particularly generous donors or groups with whom you want to forge stronger links. Continue to post regular updates


throughout your project to nurture an ongoing relationship with sponsors – that way they are more likely to support future initiatives!


Jonathan May is a well- connected and highly respected crowdfunding expert. He is Director of the UK Crowdfunding Association and a member of the Westminster Crowdfunding Forum – an advisory board to Whitehall. His technical background and creative vision continue to steer Hubbub’s success.


FundEd SPRING 2016 25


IMAGE: EMEVIL/THINKSTOCK.CO.UK


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