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QWHAT MAKES A


GOOD PROJECT? A You may be seeking funding for several different projects,


but if this is your rst crowdfunding campaign, I’d suggest concentrating on a project that is likely to motivate your community to donate. You will need to create a compelling story which illustrates how beneciaries will prosper as a result. Explain how you will deliver the


project, in what timeframe and who will benet. Consider the amount of funding this project requires – a successful launch project will enable you to follow up with subsequent campaigns in the future, so set an achievable target. Use previous fundraising appeals as a guide for your minimum target.


QWE’VE IDENTIFIED A PROJECT. WHAT NEXT? ACrowdfunding is all about people power, so the rst thing


to do is check that your existing database is up-to-date and contact other relevant groups or businesses that might be motivated to get behind your project. The average individual has


10 contacts on social media, so assuming you get your pitch right, for every person you tell, you will very quickly reach thousands more potentially interested supporters!


QWHEN IS THE BEST TIME TO LAUNCH? AObviously avoid particularly busy or quiet periods, such as Director of the UK


Crowdfunding Association and CEO of Hubbub Jonathan May answers some frequently asked crowdfunding questions


24 SPRING 2016 FundEd


Christmas, exam season or the summer holidays, but otherwise the main consideration is when do you need the money? Campaigns can run from two weeks to three months, but we’ve found that projects up to a month in length tend to be the most successful. A shorter project conveys a sense of urgency, focuses your promotional efforts and makes it easier to maintain momentum. Plan a detailed schedule for your


project from before launch to beyond the deadline. This should include time to forge new links beforehand, dates for ongoing communications, and updates for supporters with


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