as important as our brand. Booths has been part of communities for almost 180 years, so it was vital we respected that heritage while ensuring the brand continues to evolve for future generations.
“We have been delighted with the response so far. Customers have particularly welcomed the return of familiar heritage elements and colleagues have been incredibly supportive and proud to see the brand evolve in a way that reflects the business today.
“It is still early in the rollout, but the feedback has given us real confidence we are heading in the right direction, and we are excited to continue bringing the brand to life over the coming months and years.”
That work is set to play an important role in supporting the next stage of Booths’ growth. Emma says: “A strong, consistent identity helps us communicate what makes Booths different and strengthens every interaction customers have with us, whether that is in store, online or through our Booths brand products.
“There is a real opportunity to bring the brand to life across our Booths brand range, where packaging is often the first touchpoint for
customers. Alongside this, we will continue to evolve our stores and digital channels, creating a more consistent experience that reflects the quality, heritage and personality that set Booths apart.”
The strategy is focused on sustainable, long term growth while staying true to the values that have defined Booths for almost 180 years.
Emma says: “We see our northern roots as a real strength. They are fundamental to who we are and what makes us different. As we continue to grow, our focus is not on becoming a national retailer, but on sharing the very best of Booths with more customers.
“That means staying true to our commitment to quality, supporting local producers and delivering exceptional service, while evolving the business in a way that feels authentic to our heritage.”
She adds: “Personally, I feel incredibly privileged to be part of a business with such a rich history. I hope to continue contributing to its future, building on everything that has come before while helping ensure Booths remains relevant, distinctive and successful for generations to come.”
WILL NOT BE ENOUGH By Antony Higginbotham,
SHOCKS, GESTURES
View from the gallery IN A WORLD OF
Former Member of Parliament for Burnley
Look at the polls and you’d be forgiven for wondering where the honeymoon period is for Andy Burnham. Of course there’s been an improvement for the Labour Party, and they will be breathing some relief, but it’s not the big bounce some were hoping for. But that shouldn’t be a surprise. The world is extremely volatile, and after many years, the public are nervous about politics.
The Iran conflict has now been going for six months and shows little sign of a stable resolution. Trade talks between the USA and Canada also collapsed dramatically. Both show that, friend or foe, the US remains unpredictable. And, more importantly for us, the lesson from the Canada dispute is how President Trump’s America is prepared to use trade as a weapon even against its closest partners. Britain cannot assume it will remain insulated.
Domestically, in a politically astute move, Andy Burnham created his Number 10 North operation quickly after taking office. I know how positively that’s been viewed round the North West. People talk about it quite warmly. But we need to look beyond the photo opportunities, the social media reels, and the vibe coming out. Because as good as they make us feel, they won’t change the fundamentals we’ve just covered.
The fiscal situation is unforgiving. Public debt sits above 100 per cent of GDP. Starmer left a multi-billion-pound gap in the defence investment plan. Energy price pressure from the Middle East is already squeezing departmental budgets and household incomes. And at the Autumn Budget, Burnham is going to have big choices to make with his new chancellor in order to stick to the existing fiscal rules as he promised to do.
Devolution could, in time, give local leaders more tools and help spur on economic growth. Burnham isn’t wrong in that respect. But it will mean little if the centre continues to duck the trade-offs on tax and spending; and if the external environment remains as it is where our own economic vulnerability limits the big choices we can make.
While lots of this seems unrelated, in reality it is anything but. If Burnham can grasp the nettle that is UK spending, and rein it in carefully, he will be rewarded by international investors, and growth will follow. And at a time when the external environment is unpredictable, the markets are looking for clear eyed decisions, not political expediency. Can Burnham deliver it?
antony@antonyhig.co.uk Charity Partner: LANCASHIREBUSINES SV
IEW.CO.UK
Francesca Houldsworth, head of marketing services
bespokedigitalagency
BEING FOUND MATTERS MORE
THAN ACRONYMS SEO, AEO, GEO. The acronyms may be multiplying, but the goal remains the same: making sure your business can be found when potential customers are looking for what you provide.
Search engine optimisation (SEO) has been part of digital marketing for years. Traditionally, that has meant helping search engines crawl, understand and index your website, while creating relevant content around what your audience is searching for.
But search is changing quickly, and the way businesses get found is changing with it. More of us are turning to AI powered tools such as ChatGPT, Google Gemini and Claude to ask questions, research products and services, compare businesses and get recommendations.
That does not mean SEO is dead. But businesses now need to think beyond traditional Google rankings. This is where answer engine optimisation (AEO) and generative engine optimisation (GEO) come in.
AEO is about making website content easy for AI platforms to understand and use. Clear, well structured content, relevant schema markup and useful answers to customer questions can improve your chances of being surfaced.
GEO looks more widely at your digital presence. What are reputable third party websites saying about your business? Are you mentioned by trusted industry sources? Do you have genuine customer reviews? Are you demonstrating expertise beyond your own website?
Digital PR, expert commentary, industry coverage and customer reviews all contribute to the bigger search picture.
Ultimately, SEO, AEO and GEO are different parts of the same challenge: making sure your business is visible, understandable and trusted wherever customers choose to search.
The labels may change, but the goal does not. Be useful, relevant and make it easy for people, and AI, to find and trust you.
Contact us to find out more: Tel: 01772 591100
www.bespokedigital.agency
Celebrate Lancashire Day with the county’s business community!
Date: Friday 27 November 2026 Time: 12.00pm – 5.00pm Venue: Burnley Football Club
• Network with like-minded leaders from businesses of all size and sectors
BOOK NOW Become a patron
Put your business at the heart of Lancashire Business Day.
Show your support for the county and raise your profile across Lancashire’s business community.
Contact Joanne Hindley on 07442 949697 or email
joanne@lancashirebusinessview.co.uk.
Brought to you by #LBD26
In association with:
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