WATER PAGES
bNovate Technologies’ new distribution partnership to help address water crisis in Malaysia
bNovate Technologies, a groundbreaker in innovative water monitoring solutions, has announced a new strategic partnership with Greenson Technology Sdn. Bhd., a leading environmental solutions provider in Malaysia.
This exclusive agreement marks bNovate’s second major partnership in Asia, focusing on enhancing the quality and efficiency of water utilities across Malaysia. The partnership aligns with Malaysia’s growing need to address water scarcity and management challenges, which experts predict could lead to a nationwide crisis by 2030 if left unaddressed.
Under the terms of the agreement, Greenson Technology, led by Director Carson Chong, will serve as the exclusive distributor of bNovate’s cutting-edge water monitoring solutions within Malaysia’s utility sector. This collaboration represents a significant step in bNovate’s strategy to expand its footprint in Asia following the success of its initial partnership with MattenPlant in the region. The partnership is poised to provide Malaysian utilities with the necessary tools to combat the country’s pressing water management issues, especially climate pressures and infrastructure challenges.
Tackling Malaysia’s water issues
Malaysia has been grappling with severe water management challenges, leading to significant financial and resource losses. Between 2018 and 2022, the country lost an estimated US$1.7 billion due to wasted water, exacerbating the financial strain on an already stressed infrastructure. The combination of a perceived low cost of water and increasing climate-related pressures has heightened the risk of a water crisis by 2030, as noted by local officials. The imbalance in water supply across states,
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Julian Lowe, Head of Sales at bNovate
Technologies (right) with Carson Chong, Director of Greenson Technology.
coupled with outdated infrastructure, further complicates the situation, with some regions facing potential water shortages during dry seasons.
“Malaysia’s water infrastructure is at a critical juncture,” said Carson Chong, Director of Greenson Technology.
“The inefficiencies in the current system are not just local issues but national concerns that could hinder our country’s development if not addressed promptly. Our partnership with bNovate Technologies is a crucial step toward equipping Malaysian utilities with the advanced tools to monitor, manage, and improve water quality and distribution. We are confident this collaboration will
| October 2024 |
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substantially benefit the Malaysian public and help mitigate the impending water crisis.”
Innovative solutions for a growing problem
bNovate Technologies has been at the forefront of water monitoring innovation, providing solutions that ensure real-time monitoring and high accuracy in detecting waterborne contaminants. These technologies are designed to address the challenges faced by Malaysia’s utilities sector, particularly in managing raw water quality and improving production processes. With Malaysia’s utility market being a key focus
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