clinics which are both trendy and relaxed in the initial target area of London and the South East.

Its network of clinics now encompasses, Belgravia, Putney Bridge, Wimbledon Village, Clapham, Liverpool Street and Hanwell, Tower Bridge, Esher and Bushey.

Bobby Blake of Colliers London Retail Agency advised on the Tower Bridge acquisition and reports: “Skinsmiths have a substantial expansion programme. They plan to open a new clinic each month until the end of this year and 2019 will see it expand further into market towns across the South East and then across the country”.

Roma – a law graduate and residential property consultant – adds: “Outside of London we’re interested in places like Brighton and Reading and further north in Leeds, Manchester and Birmingham. We may then look into Scotland – Edinburgh and Glasgow in the future.”

While some parts of the retail/leisure sector are struggling, Roma says that the current economic climate hasn’t affected the Skinsmiths business: “One of the key things

for us is that we’re experience-based. You can’t get what we are doing online on Amazon for example. That’s why our customer journey offering is so key”.

Another positive factor for the company is that, according to Roma, it benefits from a lack of close competition. Speaking at the Tower Bridge clinic, he explains: “The industry is renowned for being clinical and intimidating but we wanted to create spaces that are welcoming and inclusive. Our goal is to make healthy skin accessible to everyone so our spaces and membership offering needs to reflect that.”.

Superdrug has plans to offer aesthetic procedures in its stores nationwide in response to the ‘Love Island’ effect which saw the sale of skincare products boom. However, Roma remains sanguine about the potential competition: “When someone like Superdrug wants a piece of the pie it shows that there is big demand in the market, but what they will do is more of a pop-culture, grab-and-go offer which is massively different from our treatment journey offer.

Browse | Q3 2018

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