10


MESSAGE


A NEW SMS


An exciting new strategy for London’s South Molton Street is putting it back on the capital’s style map. We took a look at who is moving into the legendary street.


O


n the face of it, South Molton Street has every ingredient for being a superb shopping environment. It’s broad and pedestrianised; it sits between the thronged pavements of Oxford Street and the luxury of Bond Street and beyond;


and it has a pedigree of bringing some of the most stylish brands to the capital.


For more than four decades, it’s been the home of the legendary Browns store which down the years has introduced designers like Alexander McQueen, John Galliano and Christopher Kane to the London fashion scene.


However, the recession, fast-rising shop rents in the capital, and most recently a steep increase in business rates all had a negative impact on the street and it lost some of its vibrancy and identity.


Browse | Q3 2017


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