Experiential Travel


FOOD-THEMED TRAVEL One of the best-established experiential


WINE, BEER AND SPIRIT TOURISM Vineyard-visiting/wine-tasting is an


established sector, with a huge choice of destinations, from the atmospheric Tokay cellars of Hungary to the slick Champagne makers of Épernay and the small, niche wineries of northern Baja, California. New World wine tourism can be a savvy option, as the harvest falls towards the end of the Northern Hemisphere winter. Matt Carter, of Buenos Aires-based Unico Trip says, “Mendoza is the main destination for food and wine tourism in Argentina, as it always has been. It’s got the most famous vineyards and some fantastic restaurants. Valle de Uco — an hour south of Mendoza — is the best place to visit.


64 | asta.org


“Argentina also off ers some other up-and-coming food and wine destinations, such as San Juan and Salta. Salta is home to the highest vineyards, so it’s defi nitely a unique place.” In May 2017, Lonely Planet published


its fi rst ever beer-themed travel guide, tapping the boom in craft and artisanal beers. T e beer scene is booming in Berlin, Copenhagen, London and many other European cities. Liquor also provides an original way into a city. Madrid, for instance, has a lively gin scene. A key selling point for tour fi rms is the fact


that alcohol precludes independent travel: that is, drinking and driving.


sectors is culinary or gastronomic travel. While gourmet meccas such as France and Italy still draw a large number of visitors, there are also burgeoning foodie scenes in South America, Mexico, the US Southwest, Australia and the Far East, and high-profi le restaurant-led food tours in Barcelona and Copenhagen, where celebrity chefs have focused lots of attention on certain undiscovered traditions. Rome is still a magnet for gourmands,


being the epicenter of globally renowned cuisine. With a combination of Michelin- starred restaurants and traditional trattorias, anyone with even a passing interest in food shouldn’t miss it. Culinary experiences range from tastings


and market visits to cooking classes and exclusive private dining experiences. At the higher end of the market, food and drink travel appeals to the 50-plus age group. ▶


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