March 2026
G Adventures Select New Host Location for GX Summit
G Adventures has revealed Cambodia as the new host for its 2026 GX Summit, taking place this September. Having originally been set to take place in Morocco, the decision to change location reflects GX’s core mission to use travel as a force for good by supporting destinations where community tourism can have the greatest positive impact.
“GX is so much more than a conference,” said Bruce Poon Tip, founder of G Adventures.
“It’s about celebrating the
power of travel done right, in destinations where our global community can help drive real, positive change. Morocco has enjoyed significant tourism success in recent years while Cambodia, despite being a spectacular and safe destination, has faced challenges following regional unrest, which impacts the livelihoods of local people.” Now in its fourth year, GX brings together a
global community of travel agents, partners, media, content creators, travellers, industry leaders and G Adventures staff to experience firsthand how community tourism supports livelihoods, preserves culture, and creates long-term economic opportunity. Over the past three years, the summit has been intentionally hosted in destinations navigating recovery and renewal, including Peru following civil unrest, India as it slowly rebounded from the pandemic, and Jordan, which saw a 186% increase in G Adventures passengers after GX took place there in September 2025. “Looking back, the impact is undeniable,” added Bruce Poon Tip. “GX doesn’t just talk about community tourism, it helps to activate it. I couldn’t be more excited for Cambodia to be the next chapter in that story and I want to personally thank the Moroccan Tourism Board for their support and belief in the vision of GX.” GX Cambodia will take place from 23 to 28 September.
S4BT Announce Launch of Trevium, A Modern Financial Operating System
S4Bt (Solutions for Business Travel) has launched a new financial operating system. The system has been introduced to simplify corporate travel payments and to manage expenses. Trevium was created following client demand and will replace fragmented legacy tools with a single, end-to-end process, bringing payments, invoiving, reconciliation and VAT reclaim together into one system. Trevium will be available to existing S4BT clients and will be a financial operating system that strengthens S4BT’s position
in business travel technology. Ziad Minkara, CEO and Founder of S4BT, commented, “We’ve heard time and again from clients of all sizes and geographies about the challenges they face managing payments and finances, and have decided to solve this problem for them once and for all. As such, Trevium was founded on a simple conviction: when you manage such volumes of travel flows, mastering the flows becomes the quiet force behind transformation — because the one who controls the flows ultimately shapes the future of business travel.”
NI Tourism Alliance welcomes the Finance Minister’s decision to stop Reval 2026 highlighting its importance for the hospitality and tourism sector. The NITA said they will continue to liaise with the Minister to support the development of a fair rating system that encourages investment, protects jobs and strengthens Northern Ireland’s competitiveness.
Chair of NITA, Joe O’ Neill, said tourism is one of Northern Ireland’s most important drivers of economic growth, supporting jobs and investment in every council area.“A business rates system that is fair and proportionate is essential to ensuring tourism and hospitality businesses can continue to invest, grow and compete with other UK regions and the Republic of Ireland.”
www.nitravelnews.com
NI Tourism Alliance Welcomes Decision to Stop Rates Revaluation Process
TRADE NEWS | 61
ITAA Announce Costa Daurada as Host For Their 2026 Conference
THE Irish Travel Agents Association has confirmed that its 2026 Annual Conference will take place from 1st–4th October in Costa Daurada, Catalonia, Spain. Conference events will be hosted across Salou, Cambrils and Vila-seca, a well-established tourism location on Spain’s Mediterranean coast. The destination, supported by the Catalan
Tourist Board, was selected for its strong tourism infrastructure and appeal to Irish travellers. Costa Daurada is known for its beaches, outdoor activities, gastronomy and
proximity to PortAventura World, making it a popular choice for both leisure and family travel.
Clare Dunne, CEO of the ITAA commented:
“We are delighted to be welcomed by the Catalan Tourist Board to the Costa Daurada and are excited to experience this unique area for ourselves, rich in nature, beaches, scenic routes, and extensive water sports facilities. Spain remains extremely popular with Irish holidaymakers, with over three million Irish visitors last year, many of whom chose Salou and the Costa Daurada.”
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