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SPRING HOTELS AND ITS EVER-GROWING PORTFOLIO: WHAT DOES THE FUTURE HOLD FOR THIS SPANISH FAVOURITE?


BY SARAH PICKERING sarah@nitravelnews.com


SPRING hotels have truly sprung into 2026 after a busy end to 2025. The previous year witnessed the hotel group complete Spain’s largest ever hotel asset transaction, doubling its current portfolio to six in total. The landmark move saw Spring Hotels acquire the iconic Mare Nostrum Resort for €430 million. But what comes next? NI Travel News’ Sarah Pickering caught up with Spring Hotels Chief Sales Officer, Jo Robinson, to hear what remains in the pipeline for the hotel group. “We have been looking for acquisitions for years as part of our long-term growth project, and the Mare Nostrum project arose at the perfect time.” Explains Jo. “The Canary Islands continue to perform strongly, and we’re confident in Tenerife’s long-term outlook as a destination. Al on g si de our organic growth,


we


are always reviewing opportunities that help the group evolve, and Mare Nostrum was a rare opportunity that fitted naturally with our plans to grow the business, broaden our offer,


and


continue investing in our home market.” 2025 saw 302 million passengers fly from the UK, with Spain still hot on the list for many Irish and British passengers. “Tenerife has been home to Spring


Hotels Group for more than 40 years, so it’s a market we know extremely well and part of the branding is celebrating the


heart of


Tenerife.” Said Robinson as we delved deeper into why Spring Hotels chose to remain in an already saturated Spring Hotel market. “Our local knowledge was a big factor in this decision. The acquisition


allows us to strengthen our position in one of Europe’s most important leisure destinations, while also bringing together two businesses


that have traditionally


operated with slightly different models. Operationally, we’re now focused on blending the best of both to create a stronger, more cohesive portfolio and a wider range of experiences for guests.


but what does this


look like in terms of rebranding and transitioning ahead of the holidaying peak season? Jo explained how “Our immediate priority following the acquisition has been continuity and a smooth transition for both guests and our teams. At the same time, as the group continues to grow both


organically acquisition, and through we are reviewing


how our brands and properties fit together.” The Mare Nostrum Resort recently underwent a €56 million renovation led by its


former


star experiences, alongside a wide range of dining,


leisure, entertainment and MICE operator,


Selenta Group, which is partially owned by Brookfield in Spain. She continued, “Any rebranding


will be


carefully considered and introduced in phases,


each hotel retains its own


identity


ensuring while


aligning more closely with Spring Hotels Group’s wider vision. For now, the focus is on the newly acquired properties rather than a company-wide rebrand, with changes taking place over the medium term.”


With the addition of


two 5-star properties, we were keen to find out if any of the lower starred properties would be bolstered into this position as well. “The acquisition already strengthens our luxury offering with the addition of two five-star hotels. Across the wider portfolio, we continue to invest in improving and evolving our properties, including plans for a major refurbishment of Cleopatra Palace. The aim is to elevate the overall


product


and guest experience and strengthen


its


positioning at the very top end of the market”. Jo made clear that it isn’t a ‘one show fits all’


explaining, “Our approach isn’t


scenario, about


moving every hotel into the same category, but about creating a balanced and varied portfolio while consistently raising quality across the group.”


Jo Robinson wants guests to be assured that they can expect a “boarder and more diverse” offering when looking for the perfect location to vacation. “With Mare


facilities. This breadth was important for us as it allows Spring Hotels Group to appeal to a much wider audience, from leisure and family travellers to premium and business guests, while maintaining a consistent focus on quality, service and experience.” The large acquisition brings forth the


March 2026


That’s not to say we wouldn’t consider new destinations in future.”


The latest acquisition brings the 5* Sir Anthony Boutique Hotel to the groups portfolio, alongside both the 4* Cleopatra Palace and 5* Arona Mediterranean Palace. With a combined offering of over 1,000 rooms, Spring Hotels will enjoy more new and existing customers within its spaces-


Nostrum joining the group, guests can expect a broader and more diverse portfolio than ever before - from modern four-star hotels through to premium and luxury five-


thought of further additions to the large portfolio, but Jo explains that this is not currently the case for Spring Hotels saying, “Our main focus right now is on continuing to integrate Mare Nostrum Resort and realising its full potential. While we are always reviewing opportunities that align with our long-term strategy, there’s nothing further we can announce at this stage”. “Looking ahead, our priority


is to


continue investing in our existing portfolio, blending the strengths of our expanded business and enhancing the guest experience across all properties.” Say Jo, as the hotel group prepares for another busy summer season in Tenerife. She continued, “This includes refurbishment projects,


product


development and increasing our visibility in key international markets, as we continue to strengthen Spring Hotels Group’s position in the Canary Islands.”


With Summer right around the corner and


work well underway with existing and new Spring hotels properties, I look forward to seeing what’s to come in the near future for the hotel group.


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