62 | TRADE NEWS


Incredible Journeys Announces Newmarket Holidays Partnership


INCREDIBLE Journeys have announced a new supplier partnership with Newmarket holidays, making them the first B2B operator to offer their touring programme to the travel trade.


The partnership will give travel agents the opportunity to access 30 standalone tours. By making Newmarket Holidays’ escorted tours available as individual components, agents have the freedom and flexibility to package creatively around the core itinerary, that is not restricted by fixed tour durations and flights.


This allows them to create personalised itineraries with the option to add pre- add post-tour stays, multi-centre extensions and bespoke packaging to suit their individual client requirements. Sarah Lancashire, Marketing & Interim Product Director at Incredible Journeys and Gold Medal Travel Group said: “We’re thrilled


H10 Hotels Welcomes Newest Team Member


to be working with Newmarket Holidays and being the first B2B tour operator to bring their tours to the trade. “Newmarket’s product is a brilliant


fit


for Incredible Journeys and will hugely strengthen our offering,


giving


agents even more choice, confidence and flexibility. We’re looking forward to moving forward together as the consumer demand for experiential holidays continues to grow.”


www.nitravelnews.com


June 2026


Star


Advantage Travel Partnership Announces Partnership with Booking Specialist Situ


Alliance Welcomes ITA


Airways as its Newest Member


STAR Alliance have welcomed Italy’s flag carrier, ITA Airways, as its newest member marking a major step into the world’s largest airline alliance. To mark its entry, a ceremony was held at the Piazza di Spagna Lounge in Rome Fiumicino Airport with Executives, Managers and media in attendance. The ceremony was presided over by ITA Airways Chief Executive Officer and General Manager Joerg Eberhart, Star Alliance Chief Executive Officer Theo Panagiotoulias, and Lufthansa Group Chief Commercial Officer Dieter Vranckx.


With the addition of ITA Airways, Star Alliance now comprises 26 member airlines, offering more than 17,500 daily flights across a global network spanning over 190 countries.


Spring Hotels Announce Appointment of New Chief E-Commerce Officer


H10 has confirmed it has welcomed a new Sales and Promotions Manager for the UK. Simon McDermott joins H10 Hotels from Palladium Hotel Group , where he held the position of Business Development Manager UK and Ireland for the past 3 years. He has also previously held roles with


Arosa River Cruises, Rogers Hospitality, AMA Waterways and Hurtigruten. Scott Harman, Head of Sales & Promotions for Europe, says Simon brings a wealth of experience and knowledge to the team. “He will be a great asset to the team here in the UK and a great support to the team throughout Europe. I wish him all the best in his journey with H10 Hotels.”


ADVANTAGE Travel Partnership has announced their partnership with Situ, The Global Accommodation Agency. Situ specialise in sourcing and booking extended accommodation for companies and organisations around the world with a focus on commercial clarity, operational reliability and exceptional guest care. The partnership will allow members to gain access to around-the-clock support,


global coverage ensuring across all


major and emerging markets, flexible commercial models tailored to individual business needs, and dedicated account management


compliance and commercial control. Andrea Caulfield-Smith, Managing Director, Advantage Global Business


visibility,


Travel, said: “Extended stay is one of the fastest- growing segments in global business travel, and we’re committed to ensuring Advantage members are fully equipped to meet that demand, our partnership with Situ will give members the confidence to handle extended stay enquiries of any scale, without compromising on service or oversight.”


Richard Moseley, Distribution


Director, Situ added: “Advantage Travel Partnership members can access Situ’s services directly, benefiting from the agency’s global network and specialist expertise without the need for additional infrastructure or resource.”


SPRING Hotels have announced its appointment of new digital specialist Rodrigo Maroto as its new Chief E-Commerce Officer.


In his new role at Spring Hotels, Rodrigo


will define and implement the long-term vision for the group’s digital ecosystem, focusing on bringing Mare Nostrum Resort into a more consistent and seamless booking experience across all properties. He will also be responsible for the development of a more targeted direct sales approach and the roll-out of seasonal campaigns.


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