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Category 3: David Bauders and Team


President and CEO, SPASIGMA If you’ve watched a lot of sales training videos, you know that some can be painfully boring. Not with SPASIGMA. This sales training company goes all in with professional scripting, casting, lighting, production, and editing of sales training videos with fictional characters in mock sales scenarios. In the role play, Break (the CEO of Wave Rider) harks back to Jeff Spicoli from Fast Times at Ridgemont High. Each scene is followed by a play-by-play breakdown of the mock scenario by real sales leaders.


For sales training that blends the best in education and entertainment value, watch SPASIGMA’s custom- er training video.


Category 4: Mario Martinez, Jr.


Co-founder and CEO, Vengreso Mario’s Webcam video from a hotel room is the perfect out-of-office message. This is a style he’s perfected through multiple rounds of iteration as he’s been in and out of the office. This video produced 1,261 views and 2,648 total clicks to the Vengreso Website, Vengreso YouTube channel, and his personal LinkedIn profile. The video’s lightly branded, starts with a thank you, and is loaded with strong calls to action.


If you want to get face to face with people when you’re out of the office – and have prospects, cus- tomers, employees, and others choose their own learning path – learn from Mario’s example.


Category 5: Mason Bernard and Team


Account Development Rep, Highspot The narrative, time-based structure of this day- in-the-life office and culture tour makes all 2 minutes and 57 seconds highly watchable. A Top 50 LinkedIn Startup and one of Selling Power’s 50 Best Companies to Sell For, Highspot uses this video to recruit top talent. You see the space, learn the perks, meet the people, tour the area, and feel the brand.


If you want to see how to make your company attractive and to see an example you could alter slightly into an onboarding video, give Highspot’s video a play.


38 | DECEMBER 2018 SELLING POWER © 2018 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


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