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Getting Face to Face to Increase Sales:


THE 2018 SALES VIDEO AWARDS STEVE PACINELLI, CMO, BOMBBOMB


No matter the product or service you’re selling, when people say yes, they’re say- ing yes to you. To who you are. They’re saying yes to the trust and relationship you’ve built. In 2018, there’s


no reason to continue restricting yourself or your sales reps to traditional emails and voicemails. Getting face to face with video helps you commu- nicate more clearly, connect more effectively, and convert at a higher rate.


With years of experience helping tens of thousands of sales leaders, inside and outside sales reps, customer success associates, account-based marketers, and business professionals of all kinds improve their results with video, BombBomb was honored and excited to partner with Selling Power and the Sales 3.0 Conference to pres- ent the 2018 Sales Video Awards. In judging the nominated videos, we saw it all, including: • Simple mobile and screen record- ing video emails to cold prospects that landed Kaleb Jensen and Lincoln Bradshaw at Xvoyant the appointments they sought.


• Nicely-produced customer onboarding videos in a well-


designed space that color matches and brings to life the company logo by Matthew Pollard of Rapid Growth. Even better: He draws on his own experience to illustrate the cus- tomer’s transformation through the program.


• Truly personal and evergreen videos sent to new connections through LinkedIn Messaging by Greg Rosner, at PitchKitchen, and sales trainer Ronnell Richards, who’s doing all kinds of video in LinkedIn.


• Smart but simple lead-generating videos teaching sales tactics from Steve Benson at Badger Mapping, hosted in YouTube.


36 | DECEMBER 2018 SELLING POWER © 2018 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


SALES VIDEO AWARDS CATEGORIES


Because video’s simply a way to communicate, a medium for your message, it can be used throughout the customer journey – from cold prospecting through retention and re- ferrals. To celebrate success in various stages of relationships, we created five specific categories for the awards.


1. PROSPECTING, BRANDING, OR PERSONAL PITCH


Creating opportunities and differenti- ating from competitors with videos for cold prospects.


2. APPOINTMENT SETTING AND/OR FOLLOW-UP Moving opportunities forward and warming up prospects.


3. CUSTOMER EDUCATION AND INFORMATION SHARING Demos, features, releases, updates, proof of concept for progress with prospects and customers.


4. STAYING IN TOUCH FOR RE- TENTION AND REFERRAL Building and maintaining relationships with thank you, check in, birthday, holiday, special occasion, transaction anniversary, and more.


5. INTERNAL TRAINING, MOTI- VATION, AND CULTURE


Product, program, or package intro- ductions; recruiting and onboarding; internal education; personal recogni- tion to empower sales reps.


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