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YOUR NEXT STEPS Too long the province of the marketing department or creative agency, video is now in your hands. It’s useful at any point in the sales process and customer lifecycle to make your communication more personal, more clear, and more effec- tive. With a Webcam and smartphone, you already have what you need to get started to lead more often with your very best sales asset…you! Your plain, typed-out text looks exactly like your competitors’; instead, stand out in the inbox, on social networks, and in social messaging by being who you are. Because you’re not one in a million, you’re one of a kind – and, other than being there in person, there’s no better way to show that than through video. Nominations for the 2019 Sales Video Awards open next fall and we want to see you among the nominees! Learn from this year’s winners and from others in your company and in your network. Find one or two ways video fits into your sales process and try it out. Or equip your team and teach from the early adopters. If you need help along the way, reach out to us at BombBomb. In Gmail, Chrome, Outlook, Salesforce, iOS, Android, and more, individuals, teams, and enterprises have been getting face to face and winning more opportunities with us since 2006. 


2018 SALES VIDEO AWARDS WINNERS For each nominated video, we evaluated the message quality and structure, use of the medium to connect with people,


and specific results and outcomes produced. I announced the winners in all five categories live on stage with Gerhard Gschwandtner at the Sales 3.0 Conference in Las Vegas on October 26, 2018. Your winners are:


Category 1: Darren LaCroix


Founder, Stage Time University Darren’s “Got a mission?” video locks in on clear heroes, villains, passion, and purpose to draw in prospects and make them excitedly self-identify. His clear vision and high energy carry his message. Set in a clean and well-branded office, his video uses shots from two angles, bold graphics, and clips of his community members in action.


If you want to know how to attract and engage the right prospects, watch Darren’s video.


Category 2: Tobe Hester


VP of Growth, Agile Partnering Tobe’s 57-second Webcam video not only earned an appointment with the CEO he targeted, it also inspired the CEO to ask to use his strategy as a case study for his own sales team. Why? It’s simple and personal. Tobe did a great job making sure his prospect knew the video had been recorded just for him. He named a mutual connection and spoke to the prospect’s specific needs and opportunities. We also know a bit about him from the personal elements in his background (college certificate, golf trophies, family photos, guitar on the wall). If you want people to feel like they know you even be- fore they take your appointment, watch Tobe’s video.


SELLING POWER DECEMBER 2018 | 37 © 2018 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


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