MAXIMIZE THE MOMENTS THAT MATTER
effectiveness.
“We want to be a leader and create a new customer engagement management (CEM) market. To do this you can’t always look at an existing playbook. You have to be open to what’s new, and explore – finding what works and what doesn’t, blazing your own trail while staying on company message,” Philipps says.
In that way OSG sees itself as a pioneer, and Powell believes being an agile company makes it an attractive place to work and sell.
OPPORTUNITIES FOR GROWTH
The holistic approach to growth
is evident everywhere on the OSG org chart. No one at the company is letting grass grow under their feet. Powell and his team brought the corporate culture to the commercial team, allowing people to be empowered to succeed, and that empowerment is clearly communicated at various points in an employee’s tenure. From robust onboarding to ongoing training and feedback with management, to a sky’s-the-limit compensation and incentive plan, team members at OSG have the support they need. OSG Labs, an internal innovation team, iterates new program designs, customer journeys. and consumer insights
for a marketplace two to three years in the future.
Those who work for Powell note he is constantly looking forward, and he’s moving the group in the direction of his vision. The culture he developed supports continued growth. His data-driven model is not merely a way to change the way clients bill their customers, but also the way commercial professionals understand, communicate, and meet client needs.
Adds Powell: “We are
transforming from a deployment engine to a decision engine.” Are you ready to pay attention?
SELLING POWER OSG SPECIAL EDITION 2022 | 7 © 2022 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.
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