With apologies to Benjamin Franklin, nothing in life is certain…except that companies have to send bills and consumers have to pay them.
This maxim applies whether those companies are in lending (mortgages, auto loans), property management (HOA, rent), education, non-profit management, or utilities and municipalities. The industry doesn’t matter. The lights don’t stay on unless providers send out bills and everyone pays them. It is OSG that keeps the lights on by making those payments happen. As a global provider of leading customer engagement and payment solutions, the company sends more than 1.3 billion pieces of mail annually, delivers more than 2.2 billion client emails monthly, and processes 10 million payment transactions per year.
Most people pay directly through their biller (even more than do so through their bank) and OSG sees these regular interactions not just as requests for payment but as a meaningful opportunity to change the future. OSG believes that the moment someone is asked to pay a bill – either by opening an envelope or clicking on an email – is when they are most engaged.
That instant, as OSG calls it, is the moment of maximum attention. OSG strives to create a better customer experience – and to increase loyalty and lifetime value – by developing new products and systems that capture the possibilities available in that exact moment customers are paying the most attention. And, who doesn’t
want to work somewhere people are really paying attention? It’s time to pay attention and learn why OSG might be a place where you can grow.
GROWTH AND REGROWTH In recent years, there has been one constant at OSG: growth. OSG has strategically acquired mid-market players in the AdTech, MarTech, and FinTech spaces. Together these firms, along with OSG’s existing businesses, have created a global work-anywhere culture. Each acquisition was specific and strategic and fit together to position the collection of companies to transform the way customers receive and pay bills.
These acquisitions, for example, have allowed OSG to offer multiple methods of payment options, including tech-friendly choices such as credit cards, Apple Pay, ACH, text- to-pay, and other alternatives, in addition to traditional paper checks. Through both organic growth and acquisition, OSG has transformed from a print-and-mail biller to a digital-first company, with a data- driven approach that is not only cost-effective but results in stronger relationships between customer and brand. (Another bonus of the shift to digital? Contributing to a more sustainable world.)
When thinking about selling services that print and mail paper bills, Steve Karp, OSG chief product
‘‘
We moved from a holding company to an operating company, and, because of that, we are able to foster a collaborative community. Gone are disjointed processes and communications.” KEN POWELL,
CHIEF COMMERCIAL OFFICER
officer, explains it like this: “The past is part of our future, but it is not going to be all of our future.” At OSG, the things that
companies and consumers must do – such as presenting and paying bills – become something else. They call it “turning obligation into opportunity.” “It’s how we help our clients create stronger bonds with their customers. We believe that presenting and paying a bill isn’t just about revenue, but about relationships,” says Patrick
SELLING POWER OSG SPECIAL EDITION 2022 | 5 © 2022 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.
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