PROSPECTING
The Six Reasons Texting Has a Higher Response Rate for Sales Teams
AJ CHAN
Wouldn’t it be great if salespeople could reach more prospects more easily more often? What a question – of course, that would be great!
Well, sales magic only happens when reps actually connect with poten- tial customers. To make meaningful conversations that can lead to closed sales happen, sales teams first have to reach their prospects. But the standard ways reps try to reach prospects come with notoriously low response rates. Response rates can be as low as 6% when salespeople try to make contact through a phone call or email! Maybe that’s because sales calls and emails are often perceived – either by the recipient or by software – as spam. Incorporating business texting into a sales team’s workflow can help salespeople reach more prospects
because it has a much higher re- sponse rate than phone calls or email. The average response rate for texting is 45%. That’s one of the reasons more and more businesses are turning to text to reach out to their clients – and why most customers prefer texting over other communication channels. What is it about texting that makes it have such a high response rate, though? Here are six key reasons texting is a successful tool to contact people – and how your sales teams can use it.
1. PEOPLE ARE ALREADY TEXTING It may not come as a surprise that
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everyone is already using texting, but did you know that texting is the world’s most popular communication channel? According to the Pew Re- search Center, 81% of Americans text regularly. And these numbers aren’t limited to a younger generation. Text messaging has overtaken email as the communication tool most used by adults aged 50-69 to stay connected. Most texts are also read within
three minutes of being sent, so it’s no wonder that texting has a higher response rate than other mediums. It’s because that’s where your customers already are, and you want to reach your customers on platforms they’re already using.
2. IT’S LESS EFFORT FOR YOUR SALES PROSPECTS Like a cell phone, businesses are
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