FEATURE


How to Present Product Knowledge Better with More Useful Results


RENEE HOUSTON ZEMANSKI


Selling skill and product knowledge are the two major elements of a successful sales career. A gap in either one will cause sales to drop or stagnate. When these two elements work in tandem, however, a rep’s sales (and the company’s profits) will grow. Feet on the street are fine, but, when a rep is in front of a prospect, skill and knowledge meet their biggest test.


26 | MAY/JUNE 2023 SELLING POWER © 2023 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


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