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INSIDE SALES


Boost Your Sales Team Performance RUBEN UGARTE


Every sales team has hidden performance boosters just sitting in plain sight. Sales teams collect a vast amount of data, but not all teams have the time to go through it. After all, sales reps are interested in things that will help them in the next sales call – not in what could help six months down the road.


Sales leaders need to find ways to get the most from their data without slow-


ing down sales. Here are five steps to boost your team’s sales performance.


32 | JULY/AUGUST 2021 SELLING POWER © 2021 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


MAKING DATA ANALYSIS A NO-BRAINER The biggest challenge I see with sales teams is low motivation to go through their data. I get it: Data seems great in theory, but it doesn’t always trans- late into something tangible. You want to make data analysis a no-brainer, and I’ll show you how – a five-step process to start going through your data and mining it for insights. You’ll likely find the bulk of


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