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SALES TRAINING


“Creating an effective virtual sales training initiative means doing four things. First, training sessions must be shorter, but more frequent so learners can apply new skills to in-pursuit opportunities. Second, trainers must make learning interactive through the use of polling, role play, and breakout groups. Third, training groups must be kept small to keep engagement high. Fourth, organizations must incorporate virtual sales training into their curriculum now as this mode of interfacing with customers normalizes.” Andrea Grodnitzky, Chief Marketing Officer, Richardson Sales Performance


LinkedIn Profile


Richardson Sales Performance is the global leader in sales training and performance improvement. We drive accelerated growth by simplifying and solving the sales growth equation. From ensuring your sales managers are executing the right activities to equipping your sales team to drive a buyer- aligned sales process with exceptional skills and strategies, we will guide your sales organization through a digitally enabled performance journey that excites, engages, and reveals impact.


www.richardson.com


AREAS OF EXPERTISE • Consultative selling • Solution selling • Sales process consulting • Developmental sales coaching • Major account planning • Digital learning platform


“We need to redesign and enhance training delivery for the virtual world – not try to simply mimic the in-person learning experience. Space out the learning to provide opportunities for real-world application between sessions. Create opportunities for learners to collaborate and solve real-life sales challenges. Include short videos, self-study, live cohort sessions, group activities, social interaction, gamification, and completion badges. These blended programs show the best levels of engagement, satisfaction, and completion rates.” Ray Makela, CEO, Sales Readiness Group


LinkedIn Profile


Sales Readiness Group (SRG) is an industry-leading sales training company. Our mission is to help improve sales teams’ performance by providing customized, skills-based training programs that produce sustainable behavior change. Our solutions include comprehensive sales training, sales coaching, and sales management programs.


www.salesreadinessgroup.com


AREAS OF EXPERTISE • Comprehensive selling skills • Virtual selling skills • Value-driven selling • Value-driven negotiating • High-impact sales coaching • High-impact sales manager


22 | JANUARY/FEBRUARY 2021 SELLING POWER © 2021 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


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