Sustainability


Sustainability has taken centre stage in travel in recent years – accelerated by the pandemic when companies had a chance to step back and rethink.


David Attenborough’s Blue Planet II, broadcast in 2017, helped to put the spotlight on plastic pollution, leading many across the industry to pledge to ban or phase out single-use plastic. They included operators such as Exodus, KE Adventure and The Travel Corporation, and hotel groups like Accor, Hilton, IHG and Marriott. Cruise lines are building


UJKRU VJCV TWP QP NKSWGƂGF natural gas (LNG) to reduce


their footprint (more than half of new ships on order by members of the Cruise Lines International Association will use LNG), while destinations worldwide are setting targets to reduce their emissions. Airlines are also taking


the issue seriously. Actions include investing in sustainable aviation fuel and ensuring supply chains are as sustainable as possible. The International Air Transport Association has set a goal for all airlines to reach net zero by 2050, and many airlines have pledged to reach the target. Sustainability in the


industry isn’t just about the eco-efforts, of course; responsible tourism also means ensuring a better spread of wealth across the world, and operators such as G Adventures, Intrepid Travel and Explore put an emphasis on supporting the communities they visit through local partnerships. But challenges remain,


and there’s still more to be done. Travel companies are creating new sustainability roles to help with the task, with opportunities for new entrants passionate about making a difference and keen to pursue a ECTGGT KP VJG ƂGNF


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