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SEO Search engine optimisation ensures online content is primed so the company or brand appears high in the list of results when potential customers search for a holiday


Social media


Social media teams promote brands through clever marketing, maintain the company’s tone of voice and connect with customers online to answer queries and resolve complaints


Summer camps Work with children and teens in a summer camp overseas – the US is a particularly popular destination for this sector


MYTH “The travel industry doesn’t care about sustainability”


“For me, sustainability is intrinsically linked to great travel experiences. Travel at its best offers the opportunity to enrich all our lives. To ensure we continue to


offer truly great travel experiences, now and in the future, it’s crucial that we support the health of local communities, environments and cultures. I truly believe the travel industry is in a great position to drive a sustainable future. Our industry can and does support job creation, promote inclusivity, protect natural and cultural heritage and conserve biodiversity across the world. While it can be hard to move beyond the challenges that we don’t have answers for yet, such as sustainable aviation, I really see the value in remembering small actions do add up to decisive change, whether that’s steadily working towards our carbon reduction targets, reducing waste or supporting our destination partners with training to ensure people living in holiday destinations benefit from tourism.” Claire Ross, director of sustainability, Der Touristik


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takeoffintravel.co.uk


PICTURES: Shutterstock/iarecottonstudio, Stokkete; SHPhotography


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