PICTURES: Damien Raggatt/Peregrine Adventures; Shutterstock/TravelPhotoBloggers
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On the Move 10 1
In January, Titan Travel pledged to ramp up its agent engagement under the direction of new trade distribution director Shane Lewis-Riley. Initiatives across the year have ranged from revamping its rewards programme to hosting agents at Oasis concerts and the Brit Awards. Exoticca, which increased agent sales to almost a third of its total business since launching to the trade in 2023, said it wishes to launch fam trips next year. Not In The Guidebooks also offered agents the chance to win a Lapland stay for two in a new trade booking incentive, with the winner to be announced in January.
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Intrepid Travel tour in Vietnam
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Premium touring is on the rise. New to G Adventures is the National Geographic Signature range – open for bookings from January. Bruce Poon Tip, G Adventures’ founder, said: “The launch of National Geographic Signature is a huge opportunity for agents.” Meanwhile, luxury operator Audley Travel reintroduced Uzbekistan and Kyrgyzstan to its touring programme after a six-year absence, and Newmarket Holidays reported a 35% hike in agent bookings for its Premium Collection.
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globetravelawards.co.uk 10
Strong partnerships, healthy performances and expanding portfolios: it’s been a stellar 12 months across the industry
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Active trips continue to see strong sales, from adrenaline-fuelled adventures to slow-travel walking trips. Former Newmarket Holidays trade sales boss Richard Forde joined walking specialist Involved Holidays at the start of the year, with a target of selling 10% of its holidays via the trade within a year. Intrepid Travel introduced 10 premium walking and trekking trips in 2025, as sales of its walking and trekking range saw an 89% increase in UK customers last year compared with 2019. New tours include Madeira and Nepal. Great Rail Journeys has also introduced a European walking tours collection, combining scenic railways with escorted walks.
Asia tours have flown high this year: Sri Lanka overtook Vietnam as Incredible Journeys’ bestseller, sister brands Trafalgar and Insight Vacations added South Korea and Sri Lanka tours, and Exodus Adventure Travels expanded in Sri Lanka, Japan, Tibet and Vietnam while adding its first standalone itinerary in Laos. Wendy Wu Tours reported record demand with some departures selling out a year ahead; the operator also expanded its trade team in Scotland and northwest England.
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