selling tips
How to sell... Alaska cruises
Alaska is riding the crest of a wave, with cruise capacity up 15% this year. Sue Bryant offers tips on selling a sailing in the region
NEED TO KNOW
The highlights: Dramatic scenery and thrilling wildlife are the biggest draws. Whales, dolphins, seals, bears and bald eagles are OLNHO\ VLJKWLQJV ZKLOH ND\DNLQJ GRJ VOHGGLQJ DQG ਮLJKWVHHLQJ are among the activities – as is simply gazing at the vast glaciers.
The ports: ौH PRVW SRSXODU LQFOXGH WLQ\ VWDWH FDSLWDO -XQHDX KHPPHG LQ E\ PRXQWDLQV DQG ZDWHU .HWFKLNDQ RQ WKH HGJH RI 7RQJDVV 1DWLRQDO )RUHVW 5XVVLDQ LQਮXHQFHG 6LWND DQG 6NDJZD\ ,F\ 6WUDLW 3RLQW LV IDPHG IRU 7OLQJLW FXOWXUH DQG ]LSOLQLQJ
The facts: ौH VHDVRQ UXQV IURP 0D\ WR 6HSWHPEHU 0D\ DQG -XQH WHQG WR KDYH OHVV UDLQ ZKLOH 6HSWHPEHU FDQ EULQJ QRUWKHUQ lights sightings. Among the ports from which itineraries start DUH 6HZDUG 6HDिOH 9DQFRXYHU 6DQ )UDQFLVFR DQG /RV $QJHOHV
The lines: :KLOH 3ULQFHVV &UXLVHV DQG +ROODQG $PHULFD /LQH DUH WKH ORQJHVW HVWDEOLVKHG LQ WKH UHJLRQ 1RUZHJLDQ &UXLVH /LQHV &HOHEULW\ &UXLVHV &DUQLYDO &UXLVH /LQH 'LVQH\ &UXLVH /LQH 5R\DO &DULEEHDQ ,QWHUQDWLRQDO DQG &XQDUG DOVR VDLO KHUH /X[XU\ OLQHV VXFK DV 2FHDQLD &UXLVHV $]DPDUD 9LNLQJ 6LOYHUVHD &UXLVHV 5HJHQW 6HYHQ 6HDV DQG 6HDERXUQ DOVR RਬHU $ODVND ZKLOH &U\VWDO &UXLVHV ZLOO EH EDFN LQ
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FUXLVLQJ 8Q&UXLVH $GYHQWXUHV RਬHUV VPDOO VKLS LWLQHUDULHV DQG QHZ VKLS Roald Amundsen ZLOO VDLO KHUH LQ VۑQHWXUJLWUX+
travelweekly.co.uk/cruise TOP TIPS
Learn the USPs: /RRN IRU LPDJLQDWLYH H[WUDV WKDW GLਬHUHQWLDWH SURGXFWV /HJHQGDU\ H[SORUHU 6LU 5DQXOSK )LHQQHV ZLOO EH RQ HHQ (OL]DEHWK QH[W -XQH IRU H[DPSOH 3ULQFHVV VۑGUDQX& &UXLVHV EULQJV KXVN\ SXSSLHV RQ ERDUG IRU JXHVWV WR SOD\ ZLWK LQ 6NDJZD\ DQG VHUYHV GLVKHV LQVSLUHG E\ WKH ORFDO DUHD VXFK DV crab cakes and fish tacos.
Sell extensions: $ODVND UHDOO\ OHQGV LWVHOI WR DGG RQV 3ULQFHVV &UXLVHV DQG +ROODQG $PHULFD /LQH DUH VWURQJHVW KHUH ZLWK H[WHQVLYH FUXLVH WRXU RਬHULQJV WKDW VHDPOHVVO\ EOHQG D FUXLVH ZLWK D ODQG MRXUQH\ WKURXJK ZLOG 'HQDOL 1DWLRQDO 3DUN DQG ZLWK +ROODQG $PHULFD WKH <XNRQ $OWHUQDWLYHO\ DGG RQ D 5RFN\ 0RXQWDLQHHU UDLO SDFNDJH IURP 9DQFRXYHU
Target concerns: ,I FOLHQWV DUH ZRUULHG DERXW VHDVLFNQHVV KLJKOLJKW WKH URXQG WULS FUXLVHV IURP 6HDिOH DQG 9DQFRXYHU ZKLFK KXJ WKH VKHOWHUHG ,QVLGH 3DVVDJH UDWKHU WKDQ WKRVH YLD WKH PRUH H[SRVHG *XOI RI $ODVND 5HFRUG FDSDFLW\ PHDQV WKHUH DUH EDUJDLQV WR EH KDG ([FXUVLRQV DUH XQGHQLDEO\ H[SHQVLYH WKRXJK DQG FDQ DGG KXQGUHGV RI SRXQGV WR D FUXLVH 9LNLQJ &UXLVHV 5HJHQW 6HYHQ 6HDV &UXLVHV DQG H[SHGLWLRQ RSHUDWRUV VXFK DV 8Q&UXLVH LQIUDVWUXFWXUH LV JHDUHG XS VۑDNVDO$ $GYHQWXUHV LQFOXGH WKHP WR WRXULVP SOHQW\ RI VKRUW WULSV FDQ EH GRQH RQ WKH FKHDS DQG ZLWK D ELW RI UHVHDUFK \RX FDQ ਭQG JRRG SXEOLF EXV VHUYLFHV
September 2019 23
PICTURE: SHUTTERSTOCK
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