Seaventure


Viva Cruises enters expedition market with Seaventure


German river cruise line Viva Cruises is entering the expedition market with the 164-passenger ship Seaventure in 2021. The ship’s maiden voyage will


depart Amsterdam on May 15, 2021, and end in Warnemünde, Germany. Passengers can receive a 10% discount on all departures


Silver Whisper Natalie Holder joins


Hurtigruten team Natalie Holder has joined Hurtigruten as trade partnership manager after leaving The Travel Network Group, where she was trading manager for the last two of six years at the consortium. Holder will look after medium and small agency accounts across the country. The appointment is the latest of a series of changes to the line’s trade sales team. hurtigruten.co.uk


Balmoral and Black


Watch to go to dry dock Fred Olsen Cruise Lines’ Balmoral and Black Watch will go into dry dock this winter to prepare for the 2020-21 season. Both will gain new public areas and cabin improvements during their revamps, taking place until December 21. In addition, a number of cabins on 804-passenger Black Watch will receive bathroom upgrades. fredolsencruises.com


Celebrity Cruises to


reward 100 top agents Celebrity Cruises will dish out £50,000 worth of rewards points to the 100 agents who sell the most holidays before March 3. Agents can also bag one of 700 spot prizes, including free cruises, £150 restaurant vouchers and luxury bathrobes. Register all bookings on Celebrity Central to claim rewards points or win prizes. celebritycentral.co.uk/rewards


30 28 NOVEMBER 2019


Pure Luxury unveils high-end cruise programme for 2020-21


Hollie-Rae Brader


Pure Luxury has introduced a cruise programme featuring five cruise lines. The operator now works with numerous luxury


lines but the programme – featured in its Worldwide Holidays 2020-21 brochure – will see it actively promoting Seabourn, Silversea Cruises, Regent Seven Seas Cruises, Crystal Cruises and Azamara. Pure Luxury “tested the water” by featuring two


cruise-and-stay packages – one with Seabourn and another with Silversea – in its 2018-19 brochure. Lisa McAuley, managing director of dnata Travel’s


B2B brands in Europe, which include Pure Luxury, said the operator had “under-indexed on luxury cruising” but that was something she wanted to change. “I have a passion for luxury cruising but the team has


wanted to do this for some time,” said McAuley, former managing director at Silversea Cruises. “It’s difficult to see how you can run a luxury operation and not feature


We sell luxury touring and


we were under-indexing on luxury cruise, so we’re changing that now


cruise. We sell luxury touring and we were under- indexing on luxury cruise, so we’re changing that now.” Two travel ambassadors who have joined dnata from


cruise retailers have shared their knowledge with the wider Pure Luxury team. The Pure Luxury website has also been made bookable. McAuley said she did not expect huge numbers of bookings to be made online, as luxury breaks “often require a phone call”, but said the trade-only system would be beneficial for homeworkers and those who work in the evenings. “I’m not expecting a huge migration to online,” she


said. “But it’s about [giving agents] the choice. We also wanted to be transactional out of hours.” pureluxuryholidays.co.uk


travelweekly.co.uk


in the ship’s debut programme. Following its maiden voyage,


the vessel will sail 13 itineraries, spanning Iceland, Greenland, Canada and South America. A 13- day Greenland Expedition voyage departing Reykjavik, Iceland, on July 1, 2021, leads in $8,395. Ports of call include Ivittuut, Nuuk and


Kangerlussuaq, all Greenland. The line offers commission


rates starting from 10% and net rates for agents dynamically packaging the sailings. The ship will have 12 Zodiacs


on board plus lectures relevant to each destination. sales@viva-cruises.com


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