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CONFERENCE


ITE sales boss tips shift from shops to homeworking


T


he new managing director of Te Travel Network Group’s homeworking division has predicted


the industry will see a “shiſt” from retail to homeworking. Addressing delegates, former


Super Break sales boss Gary Gillespie said the recent demise of Tomas Cook would have made some agents “re-evaluate their careers”. Gillespie, who joined Independent


Travel Experts (ITE) earlier this month, said prior to Hays Travel announcing its acquisition of Tomas Cook’s retail estate, ITE had been contacted by a lot of affected agents considering homeworking. “It was probably a knee-jerk


reaction,” he said. But he added: “Tis has brought


A lot of agents are


re-evaluating what they want from the future and from their careers


homeworking to the forefront again. “A lot of these agents who have


taken the olive branch with the shops reopening again are re-evaluating what they want from the future and from their careers. Ten we’ll see a shiſt to homeworking and a move away from the traditional high street agent to a self-employed homeworker.” Te group’s chief executive, Gary


Lewis, said: “Tere’s an opportunity to grab a bigger slice of the homeworking


market and demonstrate key reasons why people should come to us rather than go elsewhere. “When we talk about growing, we


must keep in mind that adding more homeworkers will never be to the detriment of our existing network.” ITE members were told they


would have access to more focus groups and development workshops to help boost their networking abilities, social media skills and customer service. Workshops


about mindfulness and mental health have also been introduced. Weekly sales and commission


reports are to be introduced, allowing agents to compare and forecast beter, according to chief operating officer Lisa Henning. Henning said ITE’s average


booking value had increased from £2,798 in 2018 to £3,021 this year. Margins had also improved, increasing from 8.4% in 2018 to 8.9% in 2019, she said.


Group to help homeworkers open pop-up shops ‘to raise brand profile in the community’ Numerous suppliers had already


Independent Travel Experts (ITE) has identified 150 locations for its members to open their own pop-up outlets. Te pop-ups, in markets,


shopping centres and inside shops, will be supported financially by ITE, which also plans to offer them as incentive rewards to members. Te first pop-ups will be centred


around Birmingham, London and Manchester, and will open in January. Tey will be open for one day or possibly two days at weekends.


travelweekly.co.uk Lisa Henning


expressed interest in sponsoring some, according to Lisa Henning, chief operating officer for parent Te Travel Network Group. “We want our homeworkers


to be more involved in the local community, and help them raise their brand profile,” she said. “Tis has involved more than


four months of research to ensure we had the right locations, and we’ll be supporting our homeworkers every step of the way.”


28 NOVEMBER 2019 19 Gary Gillespie


NEWS


Independent Travel Experts: More than 70 homeworkers attend The Travel Network Group division’s first overseas conference. Hollie-Rae Brader reports from Albufeira, Portugal


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