OPERATOR NEWS YOU CAN USE


launches ade sales


DUBAI: The emirate makes up 70% of the operator’s sales


seemed crazy to be losing out on all these relationships.” In October, Emirates Holidays doubled its on-the-road sales team after eight years of having just one person visiting agencies across the country. “I said ‘let’s go back out and


make friends with people that we have fallen out with’,” said Alobaidi. “It is about getting back to basics. It is all about that very personal, grass-roots relationship.” Alobaidi said Emirates Holidays sells only through independent


agents and not the multiples. emiratesholidaysagents.com


PROMOTION: Premier’s Carly Charteris and Tim Greathead


new role, which will fall under the marketing team. The operator is also looking to


take on an additional sales support co-ordinator, an after-sales administrator and a tailor-made sales specialist. Gathercole said the team revamp


was in response to an increase in enquiries and overall sales as well as to ensure the operator has “the


PAULAMARTIN: Promoted to First Class key account manager


right roles to service the trade”. fcholidays.com


28 June 2018 travelweekly.co.uk 21


Premier promotes British Columbia as sales surge by 40%


Premier Holidays has launched a campaign to drive sales to British Columbia following high demand this year. The operator has reported a


40% year-on-year jump in sales to the Canadian province for 2018. It has joined forces with Destination British Columbia to showcase alternative locations and activities, alongside bucket-list experiences. Promotional materials, including


self-drive deals with large savings, window posters, flyers, a themed video and social media images are available to download from the operator’s website. Agents can also earn up to £100 per booking to British Columbia, depending on value and the number of nights in the itinerary outside Vancouver. Offers include a 10-night Valleys


and Vineyards Explorer, with stays in Vancouver, Osoyoos, Kelowna, Kamloops and Whistler from £1,249. The campaign runs until July 31.


trade.premierholidays.co.uk


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