business Essential news, comment and analysis
Panellists, from left: Nicholas Stamenkovic, business breakfast
NatWest; Miles Morgan, Miles Morgan Travel; Jo Rzymowska, Celebrity Cruises; Richard Singer,
Icelolly.com; and Alan Cross, Jet2holidays
‘Short-haul is a challenge but overall outlook positive’
Brexit’s impact on eurozone bookings spurs demand elsewhere, say experts at a Travel Weekly Business Breakfast. Amie Keeley reports
Industry bosses have reported a drop in demand for European holidays this summer amid Brexit uncertainty.
Miles Morgan Travel, Celebrity
Cruises and
Icelolly.com said the short-haul market was under pressure but customers were turning to long-haul or booking further ahead, which was mitigating the impact. Jo Rzymowska said: “From
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travelweekly.co.uk28 March 2019
a UK and Ireland point of view we’re seeing some reticence for European cruising. But the good news is the US market is not seeing that and long-haul is very strong.” Miles Morgan, owner of Miles
Morgan Travel, said: “Short-haul is more of a challenge, especially the eurozone. But overall the picture is positive – we’ve seen a lot more bookings for 2020 and beyond.” Morgan also said he had seen
a broader mix in the types of holidays being booked, with cruise and escorted tours performing well. “It’s about understanding the
data and what’s going on and backing the winning ticket – stick it in your window and stick it on your website. Go for it!” he added. Richard Singer, chief executive of
Icelolly.com, said larger OTAs had bolstered their marketing spend to drive bookings, but added: “The market is 100% softer in European short-haul. When I met with Google six weeks ago, we looked at search terms around
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PICTURES: SARAH LUCY BROWN
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