Elegant Resorts plans to offer agents more tools to white-label

Elegant Resorts plans to launch several marketing tools that agents can overbrand. Te operator already offers a

weekly e-shot of deals that agents can white-label to send to their clients. Jon Hardcastle, head of trade

sales, said this would be followed by overbranded brochures by September and overbranded quotes by the end of the year. Te move to create

overbranded marketing tools comes as Elegant reports a 9% increase in bookings made through agents. Hardcastle, who joined the

brand this year from ITC, said: “We’ve always been a supporter of the trade but previously we tended to focus on loyal agents and didn’t really atempt to grow the number of agents we work with, but that’s changed and we are hungrier than ever for agent business.”

An Elegant Resorts overbranded e-shot

Thomas Cook to open pair of own-brand hotels in El Gouna

Juliet Dennis

Tomas Cook is to open two own-brand hotels in Egypt’s El Gouna resort. Te first, a Cook’s Club property, is due to open in

August, followed by a Casa Cook in October. Te 144-room Cook’s Club will be the sixth in

the “stripped-back” collection, following openings in Turkey, Spain, Greece and Bulgaria. Located by a saltwater lagoon, and a short walk

from the beach, it will feature a poolside DJ and have a focus on “good-quality food and drink” at an “affordable price”. Cook said the property aimed to meet the demands of a “new generation of traveller”. It will have twin and double rooms, all with outside

space, and its Cantina restaurant will offer street food from around the world, including Asian cuisine, vegan dishes and local specialities, while the Captain Cook’s poolside bar will sell snacks and cocktails. Seven nights’ B&B starts at £608, based on two adults sharing, departing Manchester in October with transfers. Te Casa Cook will be the fiſth in the portfolio, with

Aparthotels Adagio targets 220 properties worldwide by 2023 Aparthotels Adagio is planning to double its portfolio by 2023. The brand will have 116 aparthotels by the end of the year, with over 13,000 apartments in 13 countries available for agents to book. It plans to increase this to 220 properties worldwide, including 170 in Europe, in the next four years. Tenerife gains five-star resort

with H10 Hotels’ Atlantic Sunset H10 Hotels opened its five-star Atlantic Sunset resort in Tenerife last weekend. The property is located in Playa Paraiso in southern Tenerife, facing the island of Gomera and a 15-minute drive from Costa Adeje. The resort comprises 291 rooms, swimming pools for adults and children, six restaurants, four bars, plus an area for over-18s.


Number of rooms at the new Cook’s Club hotel in Eygpt, opening in August

others already open in Greece and Spain. It will be the second Casa Cook aimed at families following the Casa Cook Chania, which opened in May. Te 100-room, “boutique, lifestyle” hotel will boast

Arabic styling and interiors, and is set in sand dunes. Te hotel’s Beach Club has a bar and all-day

restaurant with views of a lagoon at the edge of the Red Sea, as well as a spa, watersports, golf facilities and a kids club. Rooms range from standard to villas. Each room has its own terrace. Junior suites have shared pools while villas have private pools. Seven nights’ B&B costs from £766, based on two

adults sharing, with flights from Manchester. Will Waggot, chief of tour operating, said Cook’s

Egypt bookings were up by 15% for this summer and 57% for winter 2019-20 year on year.

Casa Cook El Gouna

Hotelbeds expands inventory

with HotelRunner agreement Travel agents will be able to access an increased accommodation inventory via Hotelbeds thanks to its preferred partnership agreement with HotelRunner. Travel agents using Hotelbeds can now access the 35,000 hotels, hostels and holiday rentals in HotelRunner’s inventory.

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