NEWS SPECIAL REPORT
Trailfinders wins best agency for over-50s at Silver Travel Awards
Amie Keeley
Trailfinders was crowned best travel agency for the over-50s at this year’s Silver Travel Awards. Tomas Cook was also highly
commended at the event, hosted by TV legend Dame Esther Rantzen. It was the first time the best
agency category had featured at the Silver Travel Advisor-run awards, now in its fiſth year. Also new was the best beach holiday operator category, which was won by Kuoni. More than 140,000 consumer
votes were cast across 21 categories, with other big winners on the night including Shearings and Viking Cruises, which each won two awards. Te ceremony, for which Travel
THE WINNERS ARE...
BEST OCEAN CRUISE LINE ✦ Fred Olsen Cruise Lines
BEST LUXURY CRUISE LINE ✦ Silversea Cruises
BEST SPECIALIST OR EXPEDITION CRUISE LINE ✦ Hurtigruten
BEST RIVER CRUISE LINE ✦ Viking River Cruises
BEST LUXURY RIVER CRUISE LINE ✦ Viking River Cruises
BEST CITY BREAKS OPERATOR ✦ Shearings
BEST ESCORTED TOUR OPERATOR (UK TOURS) ✦ Shearings
BEST ESCORTED TOUR OPERATOR (EUROPE AND LONG-HAUL) ✦ Saga Holidays
BEST LUXURY ESCORTED TOUR OPERATOR ✦ Titan Travel
BEST CULTURAL TOUR OPERATOR ✦ Jules Verne
BEST ACTIVITY OR ADVENTURE TOUR OPERATOR ✦ HF Holidays
BEST BEACH HOLIDAY OPERATOR ✦ Kuoni
BEST OPERATOR FOR THE SINGLE TRAVELLER ✦ One Traveller
BEST RAIL HOLIDAY PROVIDER ✦ Great Rail Journeys
BEST SELF-CATERING TRAVEL COMPANY ✦ Forest Holidays
BEST VIL HOLIDAY COMPANY ✦ Villa Plus
BEST ACCESSIBLE TRAVEL PROVIDER ✦ Enable Holidays
BEST CAR RENTAL COMPANY ✦ Avis
BEST AIRLINE ✦ British Airways
BEST OVERSEAS DESTINATION ✦ US
BEST TRAVEL AGENCY ✦ Trailfinders
SILVER - i AWARDS
BEST FOR PRODUCT ✦ G Adventures
BEST FOR MARKETING ✦ Cycling for Softies
Awards host Dame Esther Rantzen
Weekly was trade media partner, was held at Baſta’s headquarters on London’s Piccadilly on Wednesday. Marilyn Monroe, Charlie Chaplin
and Captain Jack Sparrow all made an appearance – in lookalike form, at least. Innovation was also recognised.
Two Silver-i Awards were assessed by a panel of judges including Travel Weekly head of news Amie Keeley. Te silver-i award for product
development went to G Adventures for its tours initiatives for the over-50s which the judges described as “innovative and eclectic, combining wellness with adventure”. Te silver-i award for best
marketing campaign went to Cycling for Soſties for its Wine Regions fold- out map promotion. Meanwhile, a special lifetime in
travel award was presented to former Wish You Were Here...? presenter John Carter. Debbie Marshall, managing
director of Silver Travel Advisor, said: “Tis year’s winners have demonstrated how smart thinking and an appreciation of the outlook and priorities of the over-50s can cut through the competition, win bookings and secure lasting loyalty.”
For the latest
insights into the market, see our Mature T
T
ravel 2019 supplement, published with this week’s
ravel Weekly
12
27 JUNE 2019
travelweekly.co.uk
A TRAVEL WEEKLY GROUP LTD PUBLICATION
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PICTURE: Steve Dunlop
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