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NEWS SPECIAL REPORT


Trailfinders wins best agency for over-50s at Silver Travel Awards


Amie Keeley


Trailfinders was crowned best travel agency for the over-50s at this year’s Silver Travel Awards. Tomas Cook was also highly


commended at the event, hosted by TV legend Dame Esther Rantzen. It was the first time the best


agency category had featured at the Silver Travel Advisor-run awards, now in its fiſth year. Also new was the best beach holiday operator category, which was won by Kuoni. More than 140,000 consumer


votes were cast across 21 categories, with other big winners on the night including Shearings and Viking Cruises, which each won two awards. Te ceremony, for which Travel


THE WINNERS ARE...


BEST OCEAN CRUISE LINE ✦ Fred Olsen Cruise Lines


BEST LUXURY CRUISE LINE ✦ Silversea Cruises


BEST SPECIALIST OR EXPEDITION CRUISE LINE ✦ Hurtigruten


BEST RIVER CRUISE LINE ✦ Viking River Cruises


BEST LUXURY RIVER CRUISE LINE ✦ Viking River Cruises


BEST CITY BREAKS OPERATOR ✦ Shearings


BEST ESCORTED TOUR OPERATOR (UK TOURS) ✦ Shearings


BEST ESCORTED TOUR OPERATOR (EUROPE AND LONG-HAUL) ✦ Saga Holidays


BEST LUXURY ESCORTED TOUR OPERATOR ✦ Titan Travel


BEST CULTURAL TOUR OPERATOR ✦ Jules Verne


BEST ACTIVITY OR ADVENTURE TOUR OPERATOR ✦ HF Holidays


BEST BEACH HOLIDAY OPERATOR ✦ Kuoni


BEST OPERATOR FOR THE SINGLE TRAVELLER ✦ One Traveller


BEST RAIL HOLIDAY PROVIDER ✦ Great Rail Journeys


BEST SELF-CATERING TRAVEL COMPANY ✦ Forest Holidays


BEST VIL HOLIDAY COMPANY ✦ Villa Plus


BEST ACCESSIBLE TRAVEL PROVIDER ✦ Enable Holidays


BEST CAR RENTAL COMPANY ✦ Avis


BEST AIRLINE ✦ British Airways


BEST OVERSEAS DESTINATION ✦ US


BEST TRAVEL AGENCY ✦ Trailfinders


SILVER - i AWARDS


BEST FOR PRODUCT ✦ G Adventures


BEST FOR MARKETING ✦ Cycling for Softies


Awards host Dame Esther Rantzen


Weekly was trade media partner, was held at Baſta’s headquarters on London’s Piccadilly on Wednesday. Marilyn Monroe, Charlie Chaplin


and Captain Jack Sparrow all made an appearance – in lookalike form, at least. Innovation was also recognised.


Two Silver-i Awards were assessed by a panel of judges including Travel Weekly head of news Amie Keeley. Te silver-i award for product


development went to G Adventures for its tours initiatives for the over-50s which the judges described as “innovative and eclectic, combining wellness with adventure”. Te silver-i award for best


marketing campaign went to Cycling for Soſties for its Wine Regions fold- out map promotion. Meanwhile, a special lifetime in


travel award was presented to former Wish You Were Here...? presenter John Carter. Debbie Marshall, managing


director of Silver Travel Advisor, said: “Tis year’s winners have demonstrated how smart thinking and an appreciation of the outlook and priorities of the over-50s can cut through the competition, win bookings and secure lasting loyalty.”


For the latest


insights into the market, see our Mature T


T


ravel 2019 supplement, published with this week’s


ravel Weekly


12


27 JUNE 2019


travelweekly.co.uk


A TRAVEL WEEKLY GROUP LTD PUBLICATION travelweekly.co.uk


TWE_MATTRAV19_001.indd 1


19/06/2019 12:44


2019


PICTURE: Steve Dunlop

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