Baldwins owner targets its first retail ‘Campus’
Lucy Huxley
Baldwins Travel owner Inc & Co is poised to open its first ‘Campus’ retail concept with a major shopping centre in the UK. The Campus will be a mix of
office space, retail units, food and drink outlets and entertainment, and Inc & Co expects to open in a further 10 shopping centres in 18 months. Baldwins Travel agencies are
expected to feature in two-thirds rather than all of the locations due to restrictions involving the presence of existing travel stores. Inc & Co chief executive Jack
Mason said he was in talks with 15 shopping centre landlords and councils, including in Oxford. “There are a lot of grants available
to re-energise the high street and councils are looking for specific concepts,” he said. “A lot seem to love ours. They think it mitigates risk by having lots of concepts in one.” Inc & Co is also looking to open
pop-up Baldwins stores outside Kent and Sussex, where the miniple currently operates eight branches, and is targeting Essex, Reading, Kingston, Manchester, Leeds and
Artist’s impressions of the Campus concept
Harrogate, where the group already has interests. Mason said appetite for stores
would be tested with pop-up agencies and would coincide with a marketing campaign to promote a new online booking system being developed to “pivot Baldwins to also appeal to a younger audience”. Mason said this would be ready in
six to seven months’ time, but it was yet to be decided whether the online business will take the Baldwins name or use different branding. When Inc & Co acquired
Baldwins in September 2021, Mason
Atas drives growth strategy with first executive board
The Association of Touring & Adventure Suppliers (Atas) has appointed its first executive board as part of a strategy to drive growth during travel’s recovery. Brian Young, G Adventures’ managing
director for the EMEA region, will remain as chairman for another year. The board also includes Anthony Daniels,
6 27 JANUARY 2022
said he had received approaches from other independent agencies struggling due to Covid. He revealed he has since had approaches from a cruise line, a tour operator and a big agency chain about joint ventures and is “exploring these” while putting acquisitions “on the back-burner for now”. Baldwins has taken on five new
agents and is looking to recruit another four for its branches in Tunbridge Wells, Uckfield, Tenterden and Cranbrook. It has also begun selling high-end
work bags and rucksacks by Inc & Co retail brand Knomo London.
MOVERS & SHAKERS
Protected Trust Services has promoted Daniel Landen to chief
executive with Mark Sutton (pictured) replacing him as managing director. Sutton has been commercial director since he joined in January 2020.
Scenic Group is seeking a new UK director of sales to replace
Joseph Grimley, who is to leave the business to “semi- retire” and support his wife’s digital marketing company. Grimley will remain at Scenic until a replacement is found.
British Airways has announced four appointments. Calum Laming
(pictured) will join as director of business recovery from Vueling in April. Michelle Lydon, of defence technology firm QinetiQ, will become chief people officer next month. And Colm Lacy and Tom Stevens’ interim roles during the pandemic as chief commercial officer and brand and customer experience director respectively have been made permanent.
UK and EMEA general manager at Hurtigruten; Donna Jeavons, UK & Europe sales and marketing director at Trafalgar and Costsaver; Giles Hawke, chief executive of Cosmos Tours; Niel Alobaidi, chief executive at Newmarket Holidays; Zina Bencheikh, EMEA managing director at Intrepid Travel; Stuart Parish, UK and Middle East managing director at Jacobs Media Group; and Claire Brighton, Atas account director. Young said: “The size of the membership
Brian Young
means we need to have more frequent meetings, set out clear objectives and ensure decision-making is quick.”
Virgin Voyages has promoted Shane Lewis- Riley to vice-
president of sales. He steps up from associate vice-president of international sales.
Singapore Airlines Group low-cost carrier Scoot has appointed Yared
Bizuneh as UK and Ireland sales manager.
travelweekly.co.uk
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