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Wendy Wu unveils agent initiatives as it restarts tours
Samantha Mayling
Wendy Wu Tours has launched two initiatives to support agents, offering the chance to earn points towards a free holiday and to pitch for £1,000 marketing spend. Wu Breakaways replaces the
Bamboo rewards scheme, while the Wendy’s Den campaign, a Dragons’ Den-style scheme, offers cash to promote its tours. Chief executive Glen Mintrim
told a Travel Weekly webcast he hopes to raise awareness of the operator’s European tours as well as its traditional Asian holidays. Wu Breakaways will give points
for booking 10 land-only tours – five in Europe and five in Asia – which can go towards a free trip. Two bookings will be enough to
qualify for a trip and rewards will be allocated to agency branches. Wendy’s Den will be offered via
the operator’s business development managers, with four prizes of £1,000 on offer. Agencies will pitch for the money by submiting plans for a joint marketing campaign.
travelweekly.co.uk Meanwhile, bosses at Wendy Wu
Tours are working with Chinese and Japanese authorities on the restart of tours. Cherry blossom tours in Japan are scheduled to run from March 25 to April 12 but Mintrim is not sure the company will be able to operate the March departures. He does not expect China to
open up to UK holidaymakers until October, but said tour guides were ready to operate tours as soon as they were allowed. Four sold-out Sri Lanka tours
in February and March are set to go ahead, while holidays featuring Vietnam may be able to depart as soon as April or May. In addition to Covid health
protocols on tours, the operator is introducing a VIP service for clients. For £199, it will organise lateral flow tests and fill in Passenger Locator Forms.
wendywutours.co.uk
Watch the interview with Glen Mintrim in full at:
travelweekly.co.uk/media
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PICTURE: Shutterstock/GrooveZ
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