no single supplements


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olo travel is firmly on the up. Over the past year, more than one in six people chose to holiday alone, according to Abta research – up from one in nine in 2017, and only one in 16 in 2011.


Traditionally that meant paying a single supplement to cover the cost of a double or twin room for those wanting their own space – but no longer is this the case. More and more tour operators, cruise lines and hotels are scrapping single supplements or offering reduced rates to entice solo travellers wanting to meet like-minded travellers without having to slum it with a stranger. So who offers what, and how can you use it to sell to this burgeoning market?


66 26 SEPTEMBER 2019


Tours have long attracted solo travellers, but it’s only over the past couple of years that the mainstream operators have really started to embrace the market. Wendy Wu Tours brought out a Solo Tours collection,


offering a guaranteed single room at no extra cost on six trips, which range from a 14-day Captivating China tour, priced from £3,590, to an 11-day Highlights of Japan trip, starting at £5,490. Titan Travel has a similar deal with its Solo Travel


tours and holidays, giving clients a room of their own without an additional fee in destinations ranging from Sri Lanka to Armenia and Ethiopia to Canada. Riviera Travel’s Solo Traveller collection has no single supplements on trips spanning the likes of New York, Costa Rica, Israel, New Zealand, Greece, Italy and beyond.


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