FRONTLINE IN THE SPOTLIGHT: REU-ATHON MY25
Fundraising efforts took place in the studio and out on the road
A Travel Counsellors telethon to mark the company’s 25th anniversary smashed its target and raised vital funds for charity Reuben’s Retreat
Travel Counsellors raised £35,000 for its partner charity Reuben’s Retreat in a 25-hour telethon, surpassing its target of £25,000. The Comic Relief-style ‘Reu-athon
my25’, broadcast over Tuesday and Wednesday last week, marked the homeworking firm’s 25th anniversary and went out live from Travel Counsellors’ TV studio at its Manchester headquarters. The broadcast included a silent auction, carpool karaoke, a Travel Counsellors kids’ special and unique editions of Through the Keyhole, (Corporate) Celebrity Juice, Family Fortunes and Big Star’s Little Star. Special guests included boxer Stacey Copeland, motivational speaker Kate Allatt and Travel Counsellor’s non-executive chairman Matt Davies.
CELEBRITY SUPPORT Recorded messages from celebrity well wishers came in from Dawn French and cast members of Hollyoaks and Coronation Street,
48 26 SEPTEMBER 2019 You can donate at
uk.virginmoneygiving.com/team/ travelcounsellors2019
Travel Counsellors chief executive Steve Byrne said: “It is thanks to every individual involved that we have raised an extra £10,000 above our target, with £35,000 in donations raised for Reuben’s Retreat in 25 hours. “This is a real reinforcement of
how businesses can be a force for good, empowering people to care and be passionate about the things that really matter to them, and give back to those who need help and support.” Nicola Graham, founder of
including Kym Marsh and Sally Dynevor.
Alongside the studio show, a
number of Travel Counsellors and support staff took on two ‘Riding for Reuben’s’ events: cyclists rode between Travel Counsellors’ HQ and Reuben’s Retreat in Glossop, Derbyshire; and in a motorbike challenge, three riders travelled 1,000 miles across 25 counties to three UK capital cities and four stadiums in less than 25 hours.
Reuben’s Retreat, said: “Every single person at Travel Counsellors has become a valued supporter and an integral part of our charity. It is one of the most uniquely forward- thinking companies and this fundraising effort put smiles on everyone’s faces, as well as raising funds to help us support even more families in need.” To raise money throughout the event, viewers donated via text and online and took part in silent auctions.
travelweekly.co.uk
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