OPERATOR NEWS YOU CAN USE


ANNIVERSARY: Funway’s ‘25’ logo


been seen as risky because they can lead to higher cancellation rates. But marketing director Nick Talbot said the operator had weighed up the risk of lowering deposits. “Everything has an element of


risk,” he said. “[Low] deposits are a big incentive. Some clients may have spent a lot on Christmas,


want to book but are waiting for pay day. So far, we have had a lot of positive feedback from the trade on this.” Funway’s fam trip prize places – for agents who make the most bookings before the end of February – will be spread across more than 20 educationals to destinations such as the Dominican Republic, the Cayman Islands, Florida, Colorado and Washington State. Each will host six or seven agents. Some will be run with hotel partners such as AMResorts and Elite Island Resorts. Funway hopes to top its record of 21 fams last year. Talbot added: “There is an


appetite for fam trips and training and they are critical to our success.” Recent feedback from Funway’s


annual survey of 250 agents found that 90% of respondents rated the operator’s travel agent


service as excellent or good. In January and February, the


five top-selling agents signed up to Funway’s MoneyCard rewards scheme will win £250 for their account. There is also the chance to win


a week at a Hard Rock hotel in the Caribbean or Mexico, plus £250 worth of Amazon vouchers. Agents who book 25 nights at


the hotel will enter a draw to win a seven-night stay, while the 25th agent to book a Hard Rock holiday will win the vouchers. Meanwhile, Funway has set ambitious revenue growth targets of 30% year on year for its 25th anniversary year. Early indications suggest Mexico and the Caribbean will do well after a difficult spell last year as a result of Hurricane Irma, while Funway’s


US sales are also picking up. vaxvacationaccess.co.uk


FUNWAY: KEY DATES


1993: Funway opens in Bromley. No internet means all documents are sent by post.


1995: Funway expands its office to create more space for workstations and meeting rooms.


1998: Funway relaxes dress policy. Up until this point, all male employees had to wear ties.


2005: Funway’s US business really starts to take off thanks to a favourable dollar rate.


2016: Funway unveils an extensive portfolio of properties in the Caribbean. The operator ditches direct sales to go trade-only.


25 January 2018 travelweekly.co.uk 25


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