DESTINATION NEWS YOU CAN USE
Rendez-vous Canada 2018: Katie McGonagle reports from show in Halifax, Nova Scotia
Canada targets millennials and year-round bookings
Destination Canada has unveiled plans to help the trade target bookings from millennials and grow tourism outside the peak summer season.
The tourist board is developing
video content, created by millennial influencers, to highlight travel in winter and the shoulder seasons. It will be added to the Canada Specialist Program, alongside joint marketing and joint promotions to help “flatten out” demand across the year. Rupert Peters, the tourist
board’s managing director for the UK, Europe and India, said: “We’re developing content to highlight the difference in the four seasons of Canada, and we’re putting that into our Canada Specialist Program so travel agents can see it – it all comes down to knowledge.” Speaking at last week’s Rendez-
vous Canada trade show in Halifax, Peters said: “We’re working with our airline partners, particularly Air Canada, to target the top- producing agents to stimulate more growth in the shoulder seasons.” Destination Canada has
created 60 online videos with UK influencers, which attracted 12.3 million views and reached 23.2 million users through social media between September and December 2017. It is forecasting
Agents warned The Canadian train is still facing 20-hour delays
Canadian rail operator Via Rail has warned agents and operators to allow at least a day’s leeway around journeys on long-distance train The Canadian because of delays averaging 20 hours. The four-night Toronto-to-
Vancouver train service has been plagued with delays for more than a year, though the problem has worsened in recent months because of increased freight transport and delays in completing pipeline works. Ryan Robutka, Via Rail
senior manager, sales and marketing, for the Americas, said: “There’s a lot of freight traffic delaying our trains. “The only way we can
MILLENNIALS: Online videos target this age group and baby boomers
a 3% rise in UK visitors to Canada this year, to 825,000. However, Peters reassured
agents that the core “baby-boomer market”, which accounts for more than 40% of all leisure travel to Canada, would still be a key focus. “We’re still going to be targeting
the 55-plus boomer market,” he said. “We know from our research that a great video appeals not just to millennials but also the boomer
audience. They are becoming far
more active travellers.” n Destination Canada is to run its first fam trip for eight ‘Elite’ agents – those earning the highest revenue – to experience Canada Day on a journey from Montreal to St Johns. Trade manager Adam Hanmer said: “Our Elite agent programme is a great way to
reward the top revenue earners.”
csp.canada.travel/gb
really circumvent that is to educate our passengers to give themselves an adequate buffer. “We’re working with Canadian National Railway to find a solution so this isn’t an issue beyond October, but we can’t change the schedule overnight.” Robutka advised agents to
avoid booking onward travel for at least 24 hours after scheduled departure times in case of delays.
viarail.ca
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