Bar
In numbers: Marella Explorer
1 retractable roof 2 godmothers 10 bars 10 restaurants 13 decks 962 cabins 1,924 passengers
Indigo nightclub
Joussen: Mixing Brits and Germans is more difficult
The boss of Tui Group said trials to mix nationalities in resorts had shown that while some get on well, putting Germans with the British “is a little more difficult”.
“About 90% of our resorts
are more or less targeted to one market, but we have started to mix customer groups in some places,” said Fritz Joussen. “Putting the Nordics with the UK
works, so does the Nordics with the Germans, and the Dutch with
the British. They all work well, but it’s a little bit more difficult with the Germans and the British. “It can be done, but you need
to really balance it. If you had 10 English and one German, the
“Part of the market likes to be with other British people, and the crew all speak English”
balance would be wrong and so we have to be careful.” Joussen said customers from
the Nordic countries mixed well, suggesting that was perhaps because they were more international in outlook and typically spoke English. He said certain Tui brands
would remain primarily targeted to one market – such as Sensatori and Marella Cruises for the British, and Robinson and Tui Cruises for German customers. “The UK market is good for us,”
Joussen added. “The concept of having British ships for British guests works. There’s a part of the market that likes to be with other British people; where the announcements are all in English and the crew all speak English. “It’s the same in Germany: 75% of German cruise customers sail on German ships.” Joussen, who also indicated
SAUNA: Champneys spa on Marella Explorer
thathe would like to grow expedition cruising from the UK, added: “We think nationalities are far more likely to mix on an expedition cruise.”
AGENTS’ VIEWS OF MARELLA EXPLORER
“This is my first time on a Marella cruise. It is better than I was expecting. I have just
experienced a show and it would rival the West End. I think Marella Cruises would be an easy sell. I think the Tui brand is one that people trust. It has a loyal customer following.” Paul Brandwood, Travel House
“I am
pleasantly surprised by what I’ve seen of Explorer. It is the standard that
it has been done to that impresses. This ship is the most modern of the Marella fleet. One of the most interesting things about this ship is that it has a boutique hotel feel about it. It has a younger vibe.” Rob Jones, Iglu
24 May 2018
travelweekly.co.uk 15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
