members
leaders in technology, marketing and systems. In October 2017, more than 300
delegates, including 200 frontline agents, attended the inaugural Atas Conference at Birmingham’s International Convention Centre, enjoying business sessions, a trade fair, a gala dinner and awards. An expanded conference is planned for this autumn. In addition, around 120 agents
who are new to the sector have been invited by members to attend an Atas Southern Showcase event in London in June.
Members
The supplier members of Atas are: AAT Kings, Abercrombie & Kent, APT, Back-Roads Touring, Collette, Cosmos, Cox & Kings, Exodus, Explore, Headwater, G Adventures, Great Rail Journeys, Insight Vacations, Intrepid Group, JG Travel Group, Kuoni, Leger Holidays, Newmarket Holidays, Regent Holidays, Saga Holidays, Scenic, Shearings Holidays, Riviera Travel, Titan, Topdeck, Trafalgar, Travelsphere/Just You, TrekAmerica/Grand American Adventures, Wendy Wu Tours. The associate members are:
Accord Marketing, Brand USA, d-flo, Dolphin Dynamics, Faremine, Global, Tigerbay, Tourhound, Traveltek, Zolv.
The new Atas website, at
touringandadventure.com
Atas enhances new website with TourHound and Widgety
Atas has teamed up with technology platforms Widgety and TourHound to enable travel agent members of the association to search and access product information on
touringandadventure.com.
The TourHound platform will
allow agents to search supplier members’ product by destination, tour type or keywords, and will also feature special offers. Managing director Laurence
Hicks said: “We have created a bespoke white-label version of our site [for Atas] which will allow agent members to easily search product and really add value for their customers. “Touring and adventure can be compared to cruise or ski in that it is quite a complex sector
“Agent members will be able to easily search product for their customers”
and can be difficult for agents to embrace, but we believe that having a tool which simplifies that search process will open a lot of agents’ eyes to the breadth and opportunities in the sector.” In addition to searching and comparing tours and prices, agent members will also be able to view in-depth marketing collateral through the partnership with digital brochure rack specialist Widgety. Owner Damian Gevertz said:
“Our new partnership with Atas allows us to start providing
UK travel agents with the tour operator brochures and resources that they choose, to be used by customers online and in store. “It’s a great way for Widgety
to expand into this sector, and a completely new way for tour operators to keep their own brochures and information up to date on the web, while also reaching a much wider audience.” In addition to featuring on the
Atas website, brochures uploaded by supplier members will also appear via Widgety on their Facebook pages.
OUT NOW: Read our latest Touring & Adventure supplement online at:
bit.ly/TWtouringApril18
24 May 2018
travelweekly.co.uk 19
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