Consumer survey: Poll gauges views on vaccination certification and trusted brands. Ian Taylor reports Continued from page 48


holidaymakers under 54 (18%) said they would travel at the earliest opportunity compared with 5% of those aged 65 and over.


One in five (20%) aged


under 35 felt reassured they would be able to travel before the end of the year, compared with 14% or less among all aged 35 and above.


One in four under-45s


(26%) said they would wait to see how travel’s restart develops before booking, compared with 39% aged 55 and over. Just one in nine of those


under 45 (11%) said they were unlikely to take a holiday while the traffic light system is in place, compared with one in five (19%) who would delay booking among those aged 45 and above. The survey found one in


seven young holiday buyers (aged 16-34) unsure about overseas travel requirements (14%), second only to those aged 65 and over (18%). But less than one in 12 (8%) of those aged 45-64 said they were unsure. Overall, the research


suggests almost two in five adults aged under 35 who intend to have a holiday (37%) are confident about travelling abroad, falling to almost one in three aged 35-54 (31%) and one in five over 55 (20%). However, those under 45


also appear more uncertain about travel, with 23% of respondents aged 35-44 and 17% of 16-24-year-olds unsure of their intentions. By contrast, just 6% of would-be holidaymakers aged 65 or over were unsure.


Approval for vax certificates varies markedly by age


One in three UK adults who expect to take an overseas holiday in the next year consider it important travellers are required to have a vaccination certificate, according to research for Travel Weekly. But the figures vary widely by


age. Just 18% of adults aged 16-24 back vaccination certificates for travel and barely a quarter (23%) of those aged 25-44. Even among those


aged 45-54 only 29% of consumers planning a holiday consider vaccination certificates ‘important’. Only among those aged 55 and over do a majority back certification – 55% among 55-64-year-olds and 67% of those aged 65 and above. The results no doubt reflect


contrasting rates of vaccination and risks of Covid-19 infection by age. Other surveys have suggested


much higher rates of support for vaccine certificates for travellers. For example, a YouGov poll of 2,000-plus UK adults in April found 77% agreed that ‘anyone travelling overseas should be required to provide a vaccine passport’,


although a majority of respondents did not intend to travel. The research on behalf of Travel Weekly suggests that high rates of ‘support’ for certificates among the general population may not reflect attitudes among many younger travellers.


Survey suggests trust in Abta and Atol has fallen


Ian Taylor


Trust in the Atol and Abta logos and recognition of trusted travel brands appears to have fallen, particularly among younger adults, according to research for Travel Weekly. The proportion of consumers


planning an overseas holiday who believe booking with a trusted company is ‘important’ remains high, as do the proportions who look for the Atol and Abta logos. But a survey in May found consistent falls in trust and recognition compared with six months previously. The research by Service Science


and Kantar on behalf of Travel Weekly suggested almost a third (31%) of UK adults expect to take an overseas holiday by April next year. Of these prospective holidaymakers, two in five (43%) rated booking


– a surprise given the government guarantee of refund credit notes for Atol bookings. It is unclear whether the findings reflect a decline in trust in Atol or a belief that bookings will be protected regardless. Less than one in four of those under


with a trusted company important, seven percentage points down on the response to the same question in October-November last year. Response rates varied between 30% among adults aged 16-24 and 65% among those aged 45-54, but were down in every age group bar 45-54-year-olds. Recognition of the Atol logo as


important was down 10 percentage points on six months earlier at 35%


45 viewed Atol as important, compared with almost three out of five (57%) among those aged 45 and above. There was also a five-point fall to 34% in the proportion who consider the Abta logo important, with rates varying from 11% among the youngest adults to 57% among older holidaymakers. The findings suggest consumers


are confused. Younger respondents placed greater store on booking a package than on Atol protection. By contrast, the proportion of those aged 45-plus who rated Atol important was up to 29 points higher than that in favour of booking a package.


The research by Service Science and Kantar was conducted online among a sample of 1,278 respondents on May 4-6. 46 17 JUNE 2021 travelweekly.co.uk


PICTURES: Shutterstock/Ian Stewart, Peshkova, rarrarorro


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