NEWS SPECIAL REPORT
Travel Weekly’s digital growth
velweekly.co.uk
media channels since last March in particular has underlined the key role we have to play in keeping our readers informed and connected on
digital platforms wherever they are based. This fresh new look for our website will allow us to deliver that market-leading content from our
T
Serving you digitally through the Covid crisis ravel Weekly’s new digital output during
the pandemic has included: Q Almost 300 videos, webcasts and webinars featuring interviews and advice from the industry’s biggest names, plus agents and experts in fields ranging from mental health and HR to finance and sustainability. These videos have received more than 996,000 views, with the recent interview with Jet2 chief Steve Heapy alone generating 51,000 views.
Q A series of highly successful virtual conferences and events including the
unrivalled editorial team better than ever before.”
Future of Travel Week and Spring Forum, in partnership with Google, and the Travel Weekly Insight Annual Report, in partnership with Deloitte.
Q The Globe Travel Rewards, a celebration and prize-giving for agents held in place of the Globe Travel Awards.
QRestart & Recovery and Homeworking Directory microsites to support agents.
QBusiness:pm, an evening email briefing, complementing the 9am Business:am newsletter that has set the industry agenda for the past 10 years.
Staggering growth Stuart Parish, managing director, added: “The increase in our online traffic over the past year has been truly staggering. We believe it is important to invest in our products, despite the restrictions and challenges we too are facing, to ensure our content is as available and accessible as possible to everyone in the industry regardless of how or where our readers and partners are accessing it. “We understand the part Travel
Weekly and the wider Jacobs Media Group portfolio needs to play to support the industry’s recovery and we believe this new-look site will give us a modern and engaging platform to do that online in the months and years ahead.”
travelweekly.co.uk
ANNUAL GROWTH Pageviews 2020: 14,755,891 2019: 8,935,671 Users 2020: 5,725,701 2019: 3,665,851
2021 to date Pageviews 2021: 9,193,397 2020: 6,323,419 Users 2021: 3,883,989 2020: 2,423,368
+65% +57% +45% +60%
Milestone Surpassed 2m monthly pageviews for first time in March 2021, rising to 2.42m in May (Source: Google Analytics)
Market share 83%
Against nearest competitor (Source: Similarweb) Social media growth
27,423 followers Up 36% in past 12 months
102,552 followers T
opped 100k for first time
40,337 followers Up 40% in past 12 months
17 JUNE 2021
11
PICTURES: Shutterstock/Ray-Bon, Here, Pavlo S
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
