BUSINESS NEWS
Consumers are cautious about travelling overseas
Demand falls for 2020, but 2021 remains strong
The industry must wait for demand to return, research suggests. Ian Taylor reports
Demand for overseas holidays has cooled since the industry’s restart but remains strong for next year, according to consumer research. The latest survey from consumer
research firm BVA BDRC at the end of July found just 8% of 1,900-plus UK adults now intend to take an overseas holiday by the end of September, down from 14% at the start of July. One in five (21%) intend to have a
34 13 AUGUST 2020
holiday abroad by the end of the year. However, three in five (59%) intend to take an overseas holiday by next year. The results are from a survey
on July 28-30 almost three weeks into travel’s restart and just after UK quarantine restrictions were re-imposed on Spain on July 26. A slightly higher proportion, 13%,
intend to book a flight before the end of September and 25% plan to do so
by the end of the year. But only half (50%) intend to book a flight next year, suggesting some caution about flying. Almost two-thirds (64%) were prepared to book a flight by next year in early June. BVA BDRC reported a net
decline of 13 percentage points in Continued on page 32
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