NEWS E
More than 1.3 billion people worldwide are disabled. Yet the commercial opportunity
extends far beyond that number. Disabled travellers rarely travel alone. They
Richard Thompson CHIEF EXECUTIVE, INCLU TRAVEL GROUP
We need a shift in mindset from accessibility to inclusivity
often travel with partners, family members, friends, personal assistants, carers and colleagues, with the confidence – or concerns – of one traveller often influencing the decisions of an entire booking party. The ‘accessible travel market’ is therefore significantly larger than disability statistics alone would suggest. This is not a niche audience. It is society.
Yet the travel industry continues to frame the issue too narrowly. For years, we have measured accessibility. Now we need to deliver inclusivity. That may sound like semantics, but it
fundamentally changes how we think about travellers, hospitality and the future of our industry. Accessibility is often
understood as the removal of barriers through physical infrastructure, compliance requirements and specialist provision for disabled people. Accessible rooms, step-free routes and other accessibility features all matter. But they are inputs, not outcomes. A guest can access a hotel room perfectly well and still feel excluded. Inclusivity takes a broader view. It asks how travel experiences can enable the greatest number of people to participate with confidence, dignity and independence.
Businesses embracing this approach are
discovering that inclusivity is not a specialist service or compliance exercise. It is a customer experience strategy. For hotels, it can mean creating confidence before arrival and more-personalised stays. For DMCs, it means designing programmes and excursions that more travellers can enjoy. For travel advisors, it means building deeper trust and becoming the professional clients return to time and again.
“What travellers value most is transparency, empathy and a genuine commitment to
understanding their circumstances”
Build trust Trust is one of the industry’s most valuable assets. Many travellers still report uncertainty about what to expect, difficulty finding reliable information and concerns their needs will not be understood when they arrive. When businesses address those concerns, they unlock demand and build loyalty. At a time when travel companies are competing fiercely for customer loyalty, inclusivity represents one of the clearest opportunities for differentiation and growth. Forward-thinking travel
businesses are already recognising this. Across the sector, there is growing investment in education to help travel professionals better understand and support a wider spectrum of traveller needs. The recent launch of the
Inclu Global Travel Academy reflects growing recognition that inclusive travel knowledge is becoming an essential professional competency. Importantly, inclusivity is not about being
Look beyond the barriers This matters because travellers do not judge accessibility measures in isolation. They remember whether information was easy to find, whether staff understood their needs and whether they felt welcomed, valued and able to participate fully in what a destination has to offer. The objective is not simply to remove barriers
but to create environments where people genuinely feel they belong. The good news is that this is both achievable and commercially compelling. Inclusivity does not demand perfection.
It requires a commitment to understanding guests more deeply, communicating more clearly and creating experiences that enable more people to participate with confidence.
16 11 JUNE 2026
everything to everyone. No destination, hotel or travel firm can meet every possible need. What travellers value most is transparency, empathy and a genuine commitment to understanding their circumstances. The future of travel will not be defined by
who builds the most ramps, writes the longest accessibility statement or collects the most certifications. It will be defined by who creates environments where the greatest number of people feel able, confident and welcome to participate. That focus on belonging may prove to be travel’s greatest untapped opportunity.
Read more by our guest columnists:
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