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OPERATOR NEWS YOU CAN USE


Newmarket unveils agent incentive


Juliet Dennis juliet.dennis@travelweekly.co.uk


Agents who find one of 50 gold ‘coins’ hidden in a copy of Newmarket Holidays’ new 2018-19 Holidays & Tours Collection brochure will win a prize.


The top prize is £500 off a Newmarket


holiday. The other prizes are a £250 discount, two places on a fam trip to India and 46 Love2shop vouchers worth £20 each. To redeem a prize, agents must post a


picture of themselves with their coin to the Nic Newmarket Facebook page and quote their winning code, by January 31. The incentive is a reinvention of Newmarket’s popular peak-season campaigns of the past two years in which golden and platinum tickets have been inserted into new brochures.


GOLD COINS: Hidden in 50 brochures Head of trade sales Richard Forde said:


“Travel agency sales are more important than ever at Newmarket, and in addition to repeating the promotion, we’ve also strengthened the team still further, with Stuart Cowell joining


us to cover East Anglia, the southeast and Northern Ireland, and Jessica Barbosa to bolster internal agency sales support.” Newmarket is trying to encourage early bookings by offering savings of up to £100 per person on selected air-inclusive holidays from the new brochure. European bookings made by February 14 qualify for a £50 discount, while holidays to destinations such as India, Canada and the US qualify for £100 off. Low deposits of £79 are also available for bookings made by March 31. Meanwhile, the operator has added three Lapland departures for 2018 following “exceptionally high” demand last year. Newmarket’s largest-ever programme of


Santa day trips now features flights from 13 regional airports. Prices have been frozen at


2017 levels, with low deposits of £50. newmarketholidays.co.uk


26 travelweekly.co.uk 11 January 2018


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