NEWS YOU CAN USE
PAGE 24 CORSICAN PLACES ADDS FLIGHTS FROM UK
OPERATOR
Saga counters ‘silver hair’ image with TV campaign
Samantha Mayling
samantha.mayling@
travelweekly.co.uk
Saga aims to shake off its “silver hair” image with a new marketing campaign which highlights the “ageless nature” of its travellers.
New brochures, including
Worldwide, Europe and the Mediterranean, River Cruises and Boutique Cruising, have been produced to mark the refresh. Supported by the operator’s
first prime time advertising, the TV campaign made its debut last
week during Who Wants to Be a Millionaire? on ITV. It features people from across
the world talking in their native languages about their memories of meeting Saga clients. Shot on location, adverts show Mongolian eagle hunter Ahelbek, Norwegian Sami woman Mary- Sarre and Spanish guitar-playing Pepe. Ahelbek talks of Charlotte,
OPERATOR
Hayes & Jarvis adds Japan tours as it tips country as ‘next big thing’
Hayes & Jarvis has added escorted tours to Japan, where it expects a boom in numbers thanks to a new British Airways service and sporting events. The long-haul specialist tips the country as the “next
ig thing. n its latest annual trends report, it says “With the Rugby World Cup in autumn 2019, and the
NEW LOOK: Saga brochures stress ‘ageless nature’ of its travellers
“who danced till her shoes fell apart”; Mary-Sarre recalls how Brighton couple Peter and Amy “had her singing musicals”; and Pepe sings of Molly from Exeter “who broke his heart”. Stuart Beamish, Saga group chief
customer officer, said This is an exciting new approach for Saga.
“The ads celebrate the mark we leave on the people we meet, whatever age we are”
Rather than showcasing individual travellers and destinations, our campaign flips the focus and
celebrates the immensely powerful mark we all leave on the people we meet, whatever age we are, and wherever we go in the world. “This idea is captured in the campaign line, ‘The world is waiting to meet you’.”
The marketing was created with communications agency VCCP. Guy Moore, creative director
at the agency, said aga is often thought of as a gentle, all cruise ships and silver hair brand, which is not the truth. It was time to change the conversation and define aga not y age, ut y
energy and vivacity.”
travel.saga.co.uk
2020 Olympics the following year, Japan tourism is epected to oom. ill start flying four times a week to Osaka from Heathrow in April. New for 2019 is a nine-night Japan’s Snow Monkeys
holiday, from ,, including flights, accommodation in Tokyo, an overnight excursion to see the monkeys, and a seven-night self-guided tour. Elsewhere, the operator has added a nine-night Mauritian Moments tour, which starts from £2,809, including flights, a fournight escorted tour, and five
nights at The Ravenala Attitude hotel.
hayesandjarvis.co.uk
10 January 2019
travelweekly.co.uk23
PAGE 28 WARNER FEATURES NEW WARWICKSHIRE CASTLE
PAGE 32 CUNARD DOUBLES ALASKA 2020 PROGRAMME
NEWS IN BRIEF
Travelsphere extends VIP pick-up to all Euro tours
Travelsphere is offering VIP private door-to-door transfers on all European tours in its latest brochure. The escorted touring specialist is also offering local or connecting flights from £99 on holidays booked this month, as is sister solo travel brand Just You.
travelsphere.co.uk
TrekAmerica offers 20% discounts in January sale
TrekAmerica has launched a ‘Stop Having Boring Holidays’ January sale, which includes savings of up to 20% on selected 2019 departures. The nine-day Mardi Gras and the Sunshine State trip now costs £1,152, a saving of £287.
trekamerica.co.uk
Universal Orlando to open Horror Nights in September
Universal Orlando Resort has revealed the earliest-ever start date for its Halloween Horror Nights for 2019. It will run from September 6 until November 2. orlando.halloweenhorror
nights.com
Advert
Did you know…? We just launched our ‘Big Sale’ where your clients can save up to 45%, plus up to an additional £150 per booking. Visit
sellingsandals.co.uk for full details. T&Cs apply.
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