NEWS ROUND-UP
G Adventures strives to drive clients into shops
Benjamin Coren
G Adventures’ new sales boss is to roll out a programme to help agents identify their key demographic so they can sell customers the most-suitable touring product. Tom Bell, who joined from
Bedsonline last month, said the adventure travel specialist could tailor its products based on the research – and drive more customers into shops. He said: “We’re focusing on how
can we work with agents on their key demographic and understand how to get clients into the shop in the first place, how to convert them and find out which products suit that demographic. We can tailor everything we do when it comes to training and collateral.” Bell said he wanted to build
G Adventures’ connection with independent agents, whom he described as “our growth sector”. “Really understanding them
and elevating what we have done with them is something we’re going
CELEBRITY OPENING:
Celebrity designer Laurence Llewelyn-Bowen was guest of honour at the opening of Global Travel Group member ItsSo Travel’s second branch, in Cambridge. The shop has 65-inch interactive touchscreens and virtual reality headsets. ItsSo owners Paul and Claire Welling won a 12-month rent-free lease at The Grafton shopping centre. Llewelyn-Bowen is pictured with Global Travel Group’s Amanda Schofield, and Claire and Paul.
10 7 NOVEMBER 2019
travelweekly.co.uk We’re focusing on
how we work with agents and get clients in the shop in the first place
to focus on,” he said. Training agents on selling tours to customers with environmental concerns and G Adventures’ not-for-profit Planeterra social enterprise arm was also “massively important”, Bell said.
Tom Bell (right) with the G Adventures team at its G Stock Live agent event in London
“Five years ago, the environmental
impact wasn’t discussed. Te fact that G Adventures has been doing it for the last 23 years has put us ahead of the game and it’s now coming to the forefront and people are understanding the impact their lifestyle is having.” Sales director Bell oversees
G Adventures’ team of 10 global purpose specialists. He replaced Rachel Coffey, who joined Te Travel Corporation earlier this year.
Fankhauser to remain a trustee of Safer Tourism
Former Tomas Cook chief executive Peter Fankhauser will continue in his role as a trustee of the Safer Tourism Foundation. Tomas Cook, which ceased
trading in September, provided the initial £1 million funding for the charity, which aims to reduce the number of preventable deaths, injuries and illnesses occurring to people travelling abroad. It was established in 2016, 10
years aſter the deaths of Bobby and Christi Shepherd, who died from carbon monoxide poisoning while on holiday with Tomas Cook. Kathy Atkinson, chief executive
of Safer Tourism Foundation, said Fankhauser “has lots of personal investment in the charity – that will carry on. He is keen to work with us and I am pleased he will carry on.”
Fankhauser with the children’s mother, Sharon Wood
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