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ADVERTISING FEATURE


Explore the United States with Brand USA’s


self-drive itineraries


Plan your clients’ perfect road trip with the help of Brand USA’s self-drive itineraries – and be in with the chance of winning some prizes too


F


rom the canyons and hoodoos in the West, to the wine and music trails in the East, the US is a destination full of wonders. Whether you’re exploring the wilderness of the great


plains in the Midwest or following in the footsteps of those who pioneered the civil rights movement in the South, your clients will be amazed at how much they can see and learn. There’s no better way to get around the US than by car.


With so many incredible landscapes, vibrant cities, and small towns along the way, travelling by car gives visitors the freedom to explore at their own pace and access some of the most sought-after attractions along the way. By using Brand USA’s self-drive itineraries, you can help


your clients plan the perfect road trip. There are more than 30 itineraries, each packed with routes and covering all corners of the US, from Tennessee to Texas and New York to Nevada, enabling you to feel fully equipped to advise how your clients can make the most of their holiday.


Hone your knowledge with the USA Discovery Program


Want to become an expert in this destination? Join Brand USA’s USA Discovery Program and learn all about this incredible destination at your own pace, with bite- sized modules and quizzes. Agents who sign up will also receive information about exclusive events, fam trips and trainings, as well as access to the latest news and other benefits. Sign up at usadiscoveryprogram.co.uk


Delve deeper Do your clients want to get under the skin of the country and bluegrass music scene? Recommend they explore Tennessee and Kentucky, where they can also sample some of the world’s best bourbons along the way. Are they keen to drive along Route 66? Suggest they head to the southwest to visit the exact midpoint of this famous highway in Texas. Or do they want to learn more about the American Indian cultures? Propose they opt for a trip to


Arizona, Colorado and New Mexico, where stories of their past go hand-in-hand with preserved cliffside dwellings, petroglyphs, canyons and more. Over the next five months, we’ll be putting 10 Brand USA self-drive itineraries in the spotlight. You’ll learn about:


1 Southeast – Bourbon, Bluegrass and Horse Country 2 Southeast/Southwest – The Southern Civil Rights Story


3 Northeast/Southeast – The Mayflower and the Atlantic Colonies


4 Northeast – Northeast Wine Trails 5 Midwest – Rocky Mountains and the Great Plains 6 West – Canyons, Mesas and Hoodoos


7 West/Southwest – National Parks and American Indian Cultures


8 Southwest – Route 66 and Texas Hill Country 9 Pacific – Pacific Coast Music Trail


10 USA Territories – Island Discovery Series – US Virgin Islands and Puerto Rico


Head to travelweekly.co.uk/BrandUSA to find out more about these spectacular trips. Every fortnight, we will be focusing on one of the itineraries above. Answer the question correctly and you could be in with a chance of winning a £100 John Lewis voucher (see box, below ---).


Win a £100 John Lewis voucher


Fancy winning a £100 voucher from John Lewis? Every two weeks over the next five months, Brand USA will be focusing on one of these amazing self-drive itineraries, with a question to answer based on that particular itinerary. To be in with a chance of winning a voucher, answer the question found at travelweekly.co.uk/BrandUSA by the closing date. If you don’t win this time, check back for the next question in two weeks’ time! Terms and conditions apply.


Find Brand USA’s self-drive itineraries and more at traveltrade.visittheusa.co.uk To book, please call Gold Medal on 0800 014 7777

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